Posts Tagged ‘soda’

Personalization has been a hot topic in the sphere of digital experience for years because of one simple reason: Customers in every industry expect the companies they do business with to recognize their needs and preferences and provide relevant, timely experiences. The concept sounds pretty straightforward, but developing and executing an effective personalization strategy across […]

Perficient Digital’s Jim Hertzfeld, Chief Strategist over Digital, lent his expertise to the Society of Digital Agencies (SoDA) for the recently released 2018 SoDA Report, which provides a global digital outlook for 2019. In this edition of the report, centered around “Design for Change,” Jim shared insights on combining planning with Design Thinking to remain […]

When Steve Glauberman came to Perficient through the Enlighten acquisition in December 2015, Perficient got much more than a leader with broad success delivering excellent digital experiences. Glauberman, a general manager of Perficient’s new digital agency, Perficient Digital, also volunteers as vice chairman of the Society of Digital Agencies (SoDA), a high-profile trade association founded […]