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Posts Tagged ‘social business’

Transforming the Customer Experience is Crucial for B2B Growth

In a recent blog post, Taylor Rhyne, wrote about how B2C marketing is more advanced in some ways over B2B marketing. On Tuesday, October 6, in a joint webinar with Perficient’s David Hess and Insite Software’s co-founder, Brian Strojny, you will have a chance to learn why customer experience management needs to be a keystone of […]

Sharper Picture of Social Media Influence

McKinsey has a great article on recent research defining the impact social media has on consumers.  While I’ll let you go to their article and get the complete picture, I can say I was surprised that they found that 26% of purchases were influenced by social recommendations.  Keep in mind that a social recommendation counts […]

Five Social Media Skills That Move Beyond the Ninja

  There are a plethora of gurus and ninjas in the social media space, aren’t there? They are early adopters of new social platforms and they can tweet, text and snap at the same time. But does your company need a ninja? Maybe…or maybe not. It’s important to be agile and to adapt to new […]

Definite Scenarios to Consider Yammer (Workplace Social Media)

Are you unaware of what Yammer is? Are you unsure of why you should consider it? Here’s some insightful guidance: What is Yammer? “Yammer is a social network that’s entirely focused on your business (Brad Chacos, PC World).“ It is an easy to use platform for dynamic communication at all levels and facets of an […]

Customer obsession: The next wave of competitive advantage

  Last week, I was fortunate to attend a presentation by Kyle McNabb, VP of Research Strategy at Forrester. He spoke about how empowered customers have given rise to a new era. “The device is not the problem, the problem is what we can do with the device,” he said. McNabb continued to tell the […]

How to Make the Power of Digital Communities Work for You

  The demand for hyper-connected digital experiences continues with a shift in how organizations are approaching communication and brand interactions but many brands are still missing the mark. This means more than just having one-way marketing coversations with your audience on Facebook and Twitter or infusing mobile apps. Companies need next-generation experiences that are directly plugged into core business processes, […]

Richer, More Personalized Customer Experiences for an API Economy

At the IBM Digital Experience 2015 Conference, Ajay Kadakia with IBM talked about legacy IT companies versus the newer cloud-based companies. The challenge is how to provide more agile, market reactive content off the legacy systems when competing against seemingly more agile, cloud based systems. Ajay talked about the digital disruption that is already underway: […]

Big Data and the Skies

Earlier this week, I read a news article about the use of Twitter, or more accurately, the use of data collected from Twitter to prohibit a passenger from boarding a United Airlines flight. Strangely enough, the person banned from the flight was probably among the people who should know the most about cyber-security and perceived […]

New Additions to Delve

This post goes one level further in showcasing features within Office 365 which makes day in life more productive (Read the previous post in this series) In order to get more background on Delve, read my previous articles here 1. Delve 2. Everything about Delve 3. How Delve makes life easier 4. Global Rollout “Check out […]

Change is in the Air

The strategy is complete, implementation of the mobile application and analytical system is finished, data scientists are providing useful analytical research.  But is your enterprise getting the value out of your digital transformation investments? A company’s culture, people, and business processes usually provide the largest barrier to realizing the value from digital investments.    Yes, we […]

11 Strategic Issues Facing CIOs in 2015

When we talk about digital transformation here at Perficient, we are often talking about big data, cloud, mobile and social.   In a recent Forbes article titled “CIO Lessons Learned: My Approach To The Top 10 Strategic Issues Of 2015“, Mark Sunday of Oracle says, “the CIO must be adept at understanding and responding to […]

The Digital Business Landscape circa 2015

When you start to think about what it takes to be a digital business today, you may think that you have to be doing some form of e-commerce. Or, you may come up with the idea that you need to focus on improving your customer’s digital experience. It turns out that there are lots of elements […]

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