Posts Tagged ‘Social Banking’

A Perficient colleague in our Portals and Social practice, Brendon Jones, posted a blog yesterday, “Re-energizing the retail banking experience” which talked about the shift in retail banking towards the use of social technologies to deliver value in mobile services for money management. As the McKinsey Quarterly source he mentioned referenced, social networks have become mainstream with […]

Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a […]

I don’t think anyone would be surprised to learn that there’s a pretty good overlap between social banking and mobile banking.  I embed the following video where Mike Panzarella talks about a variety of things.  He goes into segmentation of customers around 1:30 in the video.  The entire video is interesting though. Now back to […]

I recently blogged on using social for customer service.  Most of that post focused on listening.  I want to focus this post on the engagement portion.  I’ll break it down by some common sense items you need to think about, policies you may need to modify, and then note some of the tools you could […]

The Wall Street Journal has an article posted an article on a topic we’ve been addressing here on the Financial Services blog around social media and customer service. Frustrated by the 40 minutes she spent on hold with Citibank customer service, Stacy Small tweeted her displeasure. To her surprise, a Citibank agent tweeted right back. […]

While social media can have a large impact on the sales and marketing side, I believe the largest potential for this type of technology lies in customer service.  Like any customer service endeavor, it takes effort to address issues as they arise.  This effort can be categorized in two ways: listening and responding. Listening Most banks […]

So you have a number of possible tools to use in your marketing and customer relationship management.  What next?  Where should you invest and how?  Frankly, I won’t be able to answer that question for you and banking has some industry specific needs.  Instead, I want to focus on examples of engaging the customer and […]

First let me describe the old world: Hire an ad agency and work with them on a campaign focused on television, radio, billboards, print, etc.  You’ll focus the same message in all channels.  It’s a mass market approach and you control what is said about your bank and your brand.  If users have complaints, there […]

I’m guest blogging at the Financial Services Blog.  My first post is there but I’ll be highlighting several social topics of relevance to the banking world.  Yes, I chose governance as my first topic but I promise it’s not that boring.  I just want to set the stage that in the brave new world of […]

I’m guest blogging at the Financial Services Blog.  My first post is there but I’ll be highlighting several social topics of relevance to the banking world.  Yes, I chose governance as my first topic but I promise it’s not that boring.  I just want to set the stage that in the brave new world of […]

  In most industries, governance represents a key and important part of the social world.   I’ve lost track of the number of people whose companies disallowed social interaction of any kind because they fear the capabilities of this new generation of tools.  Many executives fear what will be said about the company.  They wish […]

Elizabeth Dias just posted on social banking and where it could be heading.  She has a start on the subject although there’s a lot to talk about in that area.  I’ll be posting here and on the financial services blog about a variety topics related to social banking.  Feel free to check out the post. […]