Skip to main content

Posts Tagged ‘search engine marketing’

three women in technology

Beyond Email in Marketo: Let’s Talk SEM to Extend Your Reach

It’s no surprise that when you think of Marketo you think of Email first. But Marketo is so much more than that. It’s the perfect tool for tracking the true ROI of your entire marketing efforts, so why do so many brands fail to use Marketo to its full potential? Part of the issue is […]

Circumventing Apple’s New iOS Safari 11 Tracking Changes

Apple dropped a bomb on search engine marketing teams recently with the announcement of their Intelligent Tracking Prevention (ITP) for the iOS 11 update. Apple is changing how third-party cookies are now handled on mobile Safari, essentially disallowing third-party cookie targeting after just one day. This significantly (and negatively) affects the ability to target iOS […]

Acronyms Explained! What’s the Difference Between PPC, SEO & SEM?

For those who don’t work directly in the online marketing industry, many of the acronyms that are commonly used can get confusing when you don’t fully understand what each one means. I’m here to help you differentiate between them and prevent you from making common mistakes. PPC: Pay Per Click This term refers to the […]

Marketers Finally Get Google

This is more of a follow up to my post yesterday on Digital Marketing costing a lot and being worth it. has an article on marketers finally getting Google to the point where click through rates are up 19% year over year. “Marketers are optimized almost fully on Google,” said Tamara Gaffney, principal analyst […]