Posts Tagged ‘Salesforce Connections’

CNX15: Behind the Scenes – How Leading Brands Use MarTech

Today at Salesforce Connections during one of the afternoon breakout sessions, we got a “behind the scenes” look at how Salesforce uses the Marketing Cloud to create 1:1 customer journeys. That got me thinking. Customer engagement strategies continue to evolve as new channels, devices and marketing technologies are introduced to help the most innovative brands understand and […]

CNX15: CRM Strategies to Accelerate Pipeline Growth with Pardot

  The structure and relationship between traditional B2B marketing and sales has long been separate functions.  Sales feels marketing should deliver the best leads, and more of them.  While marketing has been focused on volume over quality.  It is not a novel concept to talk about marketing and sales evolving into a symbiotic relationship vs […]

CNX15: How Brands Use Digital Marketing to Acquire & Engage

Marketers by nature are tinkerers, always looking for ways to improve their effectiveness. That statement is supported by the use of numerous metrics, reports, dashboards and scorecards. So it comes as no surprise that we want to push the envelope and ensure that we cover the customer’s entire journey with timely personalized messaging.  So, how […]

#CNX15: Blending Service and Marketing with Salesforce

  The age of the digital marketer and a new era of marketing is upon us. At the Salesforce Connections conference this week in New York, attendees are getting insider’s access to a wealth of knowledge and best practices using Salesforce from digital marketing leaders at BMW, Honeywell, Panera Bread and Weight Watchers, and as well as a sneak peek at […]