Posts Tagged ‘sales enablement’

Wow, My Business Is Doing Better Than Ever

Data Is Key Across the Sales Enablement Platform

My previous blog analyzed how technology and the right team can improve your sales enablement program. This blog explores the benefits that data can bring to your sales enablement program. In addition to the technology and having the right teams involved, data – where and how it is sourced, stored, stewarded, refreshed, and enriched – […]

Formulating New Business Models

Success Criteria for an Effective Sales Enablement Program

Previously, I discussed the role of sales enablement in investment management. This blog analyzes how technology and the right team can improve your sales enablement program. For a sales enablement program to be successful at its launch and continue to be effective over time, it has to have the right mix of technology tools, and […]

Focus And Dedication Got Her Far

The Role of Sales Enablement in Investment Management

Forrester Research defines sales enablement as “A strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment of the selling system.” Sales enablement is […]

Mobile Sales Enablement

Mobile Sales Enablement with MicroStrategy

Sales enablement. It’s the process of providing your sales team with the tools they need to successfully engage with the buyer and sell more effectively. But the value in sales enablement tools seems to get lost when sellers have multiple data sources at their disposal and none of them work cohesively. This is the challenge […]

#DF14 Video Roundup: Community Cloud with Constant Contact

For those that weren’t lucky enough to attend this year’s Dreamforce conference – check out this great session we co-presented with our client, Constant Contact, on their implementation of Community Cloud. The video clocks in at about 35 minutes but with best practices on migrating from portals, screenshots of a real community, and some great lessons […]