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Posts Tagged ‘retargeting’

The Power of Social Retargeting

There is an “advertising rule of seven” that claims a consumer has to see your advertisement seven times before they convert. As a marketer, it may feel as if you have to put out a message every seven minutes until a consumer converts. The bottom line is that it is not enough to pop up […]

Circumventing Apple’s New iOS Safari 11 Tracking Changes

Apple dropped a bomb on search engine marketing teams recently with the announcement of their Intelligent Tracking Prevention (ITP) for the iOS 11 update. Apple is changing how third-party cookies are now handled on mobile Safari, essentially disallowing third-party cookie targeting after just one day. This significantly (and negatively) affects the ability to target iOS […]

Cross-Device Retargeting Now Available in Adwords

With the rise in tablet and mobile device use over the past few years, marketers have been battling the difficult task of tracking individual users across devices. Understanding the impact of one’s ads on a mobile device when users regularly switch over to desktops to complete purchases is nearly impossible. However, as mobile phones become […]