Posts Tagged ‘Responsys’

Bridging the Gap Between Marketing and Commerce at OOW15

Kiumarse Zamanian and Kaila Garrison of Oracle Responsys talked at Oracle OpenWorld about the integration of Responsys with Oracle Commerce.  Kaila started by talking about the Rise of Digital Darwinism or what we like to call Digital Leaders vs Digital Prey.  Since 1955 only 12% of the Fortune 500 are still in business. Offline purchases […]

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Digital marketing done right in the age of the consumer at OOW15

Luci Rainey, VP at Comcast, spoke about digital marketing in our new age of consumerism. She started by talking about how even the best consumer companies stumble occasionally. Comcast has used Oracle Responsys for about three years and has a good story about how Responsys helps Comcast deliver to their customers. Comcast is on a journey […]

Oracle Builds Marketing Cloud Integrations

Michael Porter, Principal at Perficient, recently wrote a blog post on Oracle’s acquisitions of Eloqua, Responsys and Compendium and how these products will become integrated as the Oracle Marketing Cloud. As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they […]

Oracle Merging It's Marketing Cloud

Oracle Merging It’s Marketing Cloud Into Tighter Knit Suite

As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration.  Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]

Oracle Merging It's Marketing Cloud

Oracle Merging It's Marketing Cloud Into Tighter Knit Suite

As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration.  Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]

Oracle Acquires Responsys

Oracle Moves Further into the Customer Experience Space

  Mark Polly, Director at Perficient, wrote an article today about Oracle’s acquisition of Responsys and what this means for their Customer Experience profile. “Once the acquisition is complete in 2014, Oracle’s Marketing Cloud will allow companies to address customer experiences in marketing, commerce, sales, service, and social systems. Oracle has nicely positioned itself as a […]

Oracle Expands Marketing Software Portfolio: Buys Responsys

Today Oracle announced they are acquiring Responsys, a leading B2C cloud-based marketing system. This acquisition is part of Oracle’s strategy in becoming an end-to-end player in the rapidly expanding customer experience space. Earlier this year Oracle purchased Eloqua, a B2B marketing platform. By combining Responsys and Eloqua, Oracle says, “for the first time CMOs across […]