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Posts Tagged ‘research’

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Driving Automotive Excellence and Success with Keith Tomatore’s “One Team, One Mission” Mindset

When paving your career path, it’s important to find something you love that doesn’t feel like work. Living in Detroit, also known as “Motor City,” long-time industry veteran of the automotive space, Keith “KT” Tomatore fully embodies this sentiment as Perficient’s Global Automotive Lead.   KT is a transformational automotive leader who propels global companies […]

Outlining Their Strategy

What Is Digital? – Part 2

In the first installment of this series, we explored the definitions of “digital” preferred by Perficient clients and other digital professionals. This episode continues our exploration into the nature of digital. We’ll look at the business benefits expected of digital, innovations associated with it, and attitudinal trends shaping investments in digital. Digital by Association In […]

The Way The Office Operates

What Is Digital? – Part 1

When you hear “digital,” what comes to mind? A smartphone? Your Twitter feed? Maybe this morning’s Peloton session you absolutely crushed? Or perhaps it’s live-editing a Google document with teammates in multiple time zones. Or using AI to coax meaning out of data that not long ago you thought to be worthless. Digital can be […]

[Survey] The State of App Modernization – How Do You Compare?

Application modernization is a critical challenge for any organization looking to compete. Speed to market, agility, innovation — these are the make-or-break qualities that determine if you will lead your industry or fall behind competition. These are the benefits that can be realized by modernizing your applications. We’d love to get your input on how […]

Conduct and Publish In-House Research to Give Your Brand a Boost

Conducting in-house studies and tests can be a powerful way to learn about the state of your industry, enhance your brand reputation and visibility, build relationships within the media, improve your SEO rankings, and ultimately win new business. Watch our recent video to learn about not only the benefits of conducting your own research, but […]

Which Comes First? User Experience or Search Engine Marketing?

Two questions. Do you invite friends over to your place when it is a mess, or do you clean it up first? Are people encouraged to walk on a sidewalk before the cement is dry? Search engine marketing (SEM) before user experience (UX) might not be the best decision for your bottom line. SEM is […]

User Experience Research Should Be Anonymous

Unless your name is James Bond, you might not want your name applied to everything you do. Ethical guidelines for UX research The importance of ethics in user experience (UX) research cannot be understated. UX research ethics are in place to protect your participants, but they also serve another very important purpose. You want to […]

Is Your Website Navigation User-Friendly? Try UX Card Sorting

Think about how you organize the utensils in your kitchen. It’s easy for you to find a spoon because you know where you put them. You put them in a place that makes sense to you. When you have relatives over, and they want a spoon, they would know to look in the kitchen, but […]

UX Decision-Making: Committee vs. Formative Research

The options you have when developing the various aspects of your website can be endless. Sometimes everyone in a team meeting wants to voice an opinion. Sometimes all the opinions are different. In the spirit of efficiency and effectiveness, how can we move forward with decisions and not get bogged down? Your user experience (UX) […]

UX Redesign: If It’s Not Broken, Don’t Fix It (Or Toss It)

“Hey honey, do you know where my old college sweatshirt is? You didn’t throw it away did you?” Much of what gets the most press in user experience (UX) is finding out what is wrong with a product. What we should change. What isn’t working. But, if we are talking about a UX redesign, it’s […]

Objection! The UX Researcher is Leading the Witness

User experience (UX) researchers must take on the roles of a news reporter, therapist, and detective. All of those need to be wrapped up into a non-judgmental, non-aggressive, patient, empathetic, friendly next-door neighbor persona. Oh yeah, they also need to have an amazing poker face because users say the darnedest things. Most importantly: UX researchers […]

Pilot Testing Your Surveys is Not About Getting a License to Fly

It’s about not crashing the plane. “Wow, I certainly missed that one” is not what you want to say at the end of a research project that crashed into the ground. In the process of developing usability tests or surveys, we can become experts about what users think, or so we believe. For this post, […]

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