Hello Trailblazers!

Salesforce offers a range of reporting formats to help businesses understand and analyze their data. Among these, Joined Reports stand out as one of the most powerful reporting tools. They allow users to combine and compare data across multiple report types and objects within a single report.

In this blog, we’ll explore what joined reports are and when to use them, and provide a step-by-step guide to creating and customizing a joined report in Salesforce.

Before you Begin:

In the earlier sections of this blog, we discussed the steps to create Tabular, Summary, and Matrix Reports in Salesforce. If you haven’t already, please review those sections using the provided links to ensure a better understanding.

What is a Joined Report in Salesforce?

A Joined Report in Salesforce is a report format that lets users add multiple report types, known as blocks, within a single report view. Each block represents a separate report and can pull data from different objects. This report type is ideal for displaying data from multiple sources side-by-side, allowing you to analyze relationships between different datasets effectively.

Key Features of Joined Reports:

• Multi-Object Data Comparison: Join data from multiple objects or related lists.
• Block-Based Structure: Add up to five blocks, each with unique filters and groupings.
• Customizable Filters: Apply filters to each block individually or use cross-block filters for global analysis.
• Dashboards Compatibility: Add joined reports to dashboards for a more interactive data experience.

When to Use a Joined Report

Joined reports are especially useful when:

• You want to compare data from multiple objects, like accounts and opportunities, in a single view.
• You need to analyze related data from different perspectives, such as comparing closed-won opportunities by region.
• You want to identify trends, such as comparing cases resolved with opportunities closed by product or account.

How to create a Joined Report in Salesforce

Let’s go through the steps to create a joined report that will allow you to analyze data from different objects in one view.

Step 1: Open the Reports Tab

1. Go to the App Launcher and search Reports.
2. Select Reports.
3. Once in the Reports tab, click on New Report.

Step 2: Select the Report Type

1. Choose the primary report type that will serve as the foundation for your joined report.
   For example, here I’m selecting Opportunities because I want to start by viewing opportunity data.
   
2. Click “Start Report” to open the report builder and start creating the report.

Step 3: Convert to a Joined Report Format

1. In the report builder, locate the Format dropdown menu in the top-left corner as shown in the figure below.
2. Select Joined Report from the format options. The report layout will change, allowing you to add blocks for each dataset you wish to compare.
3. Click Apply.

This step makes your normal report a Joined Report.

Step 4: Add Additional Report Blocks

1. Click Add Block as shown below to add another dataset to your report. Each block you add can pull data from a different report type.
2. Choose the report type for each additional block.
3. Here for example we are adding a Cases block to view cases alongside opportunities.
   
4. Click on “Add Block” to include the desired report type in your report.
5. Once you added the block to the report builder, your report will look as shown below.

Note: Repeat this step to add up to five blocks, if needed, to cover multiple report types.

Step 5: Configure Block-Specific Filters

Each block has its own set of filters, allowing for individualized data filtering.

1. Click Filters within each block to adjust its dataset/records.
2. Apply relevant filters to narrow down the data displayed in each block as per your requirements. For example, you could filter opportunities by a specific Stage and cases by Status as shown in the figure below.

Note: These filters operate independently, allowing you to create precise, context-specific views within each block.

Step 6: Add Columns to Each Block

Add fields to each block to customize the data displayed:

1. In the Outline panel, click Add Column within each block to add the fields you want to display, such as Amount for opportunities or Case Status for cases.
2. You can also use drag-and-drop functionality to arrange columns as needed.
3. Customize each block’s columns to highlight the unique data points that matter most for your analysis.

Step 7: Group Data within Each Block

Grouping in the Salesforce Reports makes the reports structured and easy to summarize.

1. Go to the Outline Panel: In the Group Block section, type Account Name and select it to create a grouping.
2. Group Across Blocks: This action will group records across multiple blocks, such as Opportunity and Case blocks.
3. As shown in the image above in Step 6, Account Name serves as a common field for both blocks, enabling seamless alignment of related Opportunities and Cases for each Account.

So joined reports help to scan the data faster across the blocks.

Step 8: Add Summaries to Each Block

Summaries allow you to calculate aggregate metrics, such as sums or averages.

1. Click on a numeric column, such as Amount, within each block and choose a summary function (e.g., Sum, Average, Min, Max).
2. Summaries will display totals or averages at the bottom of each grouping level as shown in the figure below.
3. These summaries can provide useful insights into total sales, case resolution counts, or other key metrics across the blocks. Please refer to the below image.

Step 9: Preview and Fine-Tune the Report

Click Run to preview your joined report and ensure it meets your analysis needs. At this stage, review the data, groupings, and summaries to make sure the report layout is aligned with your goals.

Step 10: Add a Chart (Optional)

Charts can enhance the visual impact of your joined report by summarizing data visually:

1. Click Add Chart at the top of the report builder.
2. Click “gear icon” – Chart Properties.
3. Select the chart type (e.g., bar, pie) that best matches your data. Here we are selecting “Bar Chart”
4. Configure the chart options to reflect the desired visuals for the report.
5. Click Save.

Step 11: Save and Share the Report

When your report is ready, save it for easy access and sharing.

1. Click Save & Run to save the report.
2. Name your report and add a description if needed.
3. Choose a folder to save it in, selecting either a public or private folder based on access needs.

Example Use Cases for Joined Reports

Here are some common scenarios where joined reports can be especially helpful:

1. Sales Performance by Region and Product: Compare sales opportunities across different regions and products.
2. Customer Support Analysis: View open cases, resolved cases, and case priority for each account and more.

Benefits of Joined Reports

• Holistic Data Analysis: View and analyze data across multiple objects in one report.
• Flexible Filtering: Apply filters and cross-block filters for precise data views.
• Multi-Dimensional Summaries: Summarize data independently within each block for powerful insights.

Limitations of Joined Reports

• Report Limits: Joined reports support up to five blocks, which may be restrictive for larger datasets.
• Performance: Loading times may be slower for joined reports containing large datasets.
• Formatting Complexity: Joined reports are more complex to set up and may require advanced Salesforce reporting skills.

Conclusion

Joined reports in Salesforce offer a unique and powerful way to combine data from multiple sources, enabling users to create detailed, comparative insights within a single report. By using the blocks we studied above, you can break down information across various report types and display it side by side for enhanced data analysis.

With this step-by-step guide, you can create joined reports that provide multi-dimensional insights for the report’s data.

Happy Reading !!

 “True growth comes not from what you achieve, but from the challenges you overcome and the lessons you carry forward.”

Related Posts:

1. Create a Joined Report
2. Combine Different Types of Information in a Joined Report

You Can Also Read:

1. Introduction to the Salesforce Queues – Part 1
2.Mastering Salesforce Queues: A Step-by-Step Guide – Part 2
3.How to Assign Records to Salesforce Queue: A Complete Guide
4. An Introduction to Salesforce CPQ
5. Revolutionizing Customer Engagement: The Salesforce Einstein Chatbot

Hello Trailblazers!

Salesforce provides users with versatile reporting tools to manage and visualize data effectively, and Matrix Reports stand out as one of the most powerful report formats in Salesforce. Matrix reports allow users to group records by both rows and columns, making them highly valuable for detailed data analysis across multiple dimensions. This type of report is ideal when you need to track complex metrics, such as performance across various regions and time periods, or analyze data by both category and subcategory.

In this blog, we’ll explain Matrix Reports and when to use them, as well as provide a step-by-step guide for creating one in Salesforce.

Before You Begin:

In the previous parts of this blog, we covered the steps for creating a Tabular Report and Summary Report in Salesforce. Please go through them first by following the mentioned links.

What is a Matrix Report in Salesforce?

A Matrix Report in Salesforce is a type of report that groups records by both row and column, allowing for a two-dimensional data analysis. Unlike tabular or summary reports, which only group records by a single dimension, matrix reports provide a structured data view across two groups. This setup allows users to summarize data more comprehensively, making it easy to detect trends, compare categories, and gain insights across multiple dimensions.

Key Features of Matrix Reports

• Dual Grouping: Group data by both rows and columns for a comprehensive view.
• Summarized Metrics: Use aggregate functions such as sum, average, min, max, and count to display meaningful totals.
• Conditional Highlighting: Highlight values based on specific conditions for quick analysis.
• Compatibility with Dashboards: Use matrix reports as data sources for dashboards and visualize complex data relationships with ease.

A Step-by-Step Guide for Creating a Matrix Report in Salesforce

Let’s go through the steps to create a Matrix Report to provide insights into data from multiple angles.

Step 1: Navigate to the Reports Tab

1. Go to the App Launcher and search for Reports.
2. Click Reports. This will navigate you to the reports tab.
3. Once in the Reports tab, click New Report to start creating a new report.

Step 2: Select the Report Type

1. When you click “New Report,” Salesforce prompts you to choose a Report Type. This selection determines which objects the report will use as data sources.
2. Choose the main object you want to report, such as Opportunities or Cases.
3. If you need data from related objects, select a relevant report type that includes them (e.g., Opportunities with Products or Accounts with Contacts). If available, you may also select “Custom Report Type“.
4. For now, please select “Opportunity – Standard Record Type” and click “Start Report” to continue, as illustrated in the figure below.

Step 3: Add Filters to Refine Data

Before grouping data, apply filters to narrow down the dataset:

1. Date Filters: Choose a date range, such as Close Date for opportunities, to focus on a specific time period.
2. Standard Filters: Adjust ownership filters to display records owned by specific users or teams.
3. Custom Filters: Add any specific field-based filters to isolate specific records, such as filtering by opportunity stage or account type.

Step 4: Add Columns for Display

To prepare for grouping, add columns to display in your report:

1. In the Outline panel on the left, click Add Column to add the fields you want to include in your report.
2. For instance, in an opportunity report, you might add the Opportunity Name, Amount, Close Date, Stage, and Account Name.

Step 5: Group Data by Rows and Columns

Grouping data by rows and columns transforms a standard report into a matrix report.

1. Click the down arrow on the column header and choose Group Rows by This Field to select the first field for row grouping. For example, you could group by Stage to see opportunities by sales stage.
2. For column grouping, select a second field. In our example, you might group by Close Date by Fiscal Quarter or Region.
3. You can also add sub-groupings to make your matrix report more detailed.
4. Once you group the records by rows and columns, it will look as follows.

Step 6: Summarize Data with Aggregates

Once your groupings are set, apply summary calculations to provide totals for each group.

1. In the report builder, click the down arrow on a numeric field, such as Amount.
2. Select the type of summary calculation to apply: Sum, Average, Min, Max, or Count.
3. The aggregate totals will be displayed at the intersections of each row and column, with a grand total at the bottom.

Step 7: Preview the Matrix Report

To see how your report looks, preview it at any time.

1. Click Run in the upper-right corner to view a live preview with accurate data.
2. Review the layout and data accuracy, and adjust groupings or summaries as needed.

Step 8: Customize with Conditional Highlighting (Optional)

Here, highlight the values based on conditions to make important metrics stand out visually.

1. In the report settings, go to the Conditional Highlighting/Formatting section.
2. Click on “Add Conditional Formatting Rule”.
3. Define color-coded thresholds to draw attention to specific values. For example, highlight high opportunity amounts in green and low ones in red, as shown in the figure below.
   Set limits to show color-coded highlights based on your specified thresholds.
4. Click Done.
5. Click Apply.

This is how the conditional formatting gets applied to the report.

Step 9: Save and Share the Report

Once you’re satisfied with the setup, save your Matrix Report for easy access and sharing.

1. Click Save & Run to save the report.
2. Enter a name for the report and, if desired, a description.
3. Choose a folder for saving: select a public folder for team sharing or a personal folder for restricted access.
4. Configure report-sharing options as needed to control who can view or edit it.

You can also add a chart to the report and export the report as needed. These features have been covered in previous sections of this blog. To learn more, please refer to the links provided at the beginning and end of this post.

Example Use Cases for Matrix Reports

Here are a few common scenarios where a matrix report can provide valuable insights:

1. Sales Performance by Region and Quarter: Track sales figures across regions and periods to analyze performance and identify trends.
2. Support Cases by Product and Priority: Group cases by product and priority level to see where most resources are needed.
3. Revenue by Industry and Sales Rep: Analyze the total revenue generated by each sales rep across various industries.

Benefits of Matrix Reports

• Comprehensive Analysis: Matrix reports allow for detailed multi-dimensional analysis by grouping data in both rows and columns.
• Versatile Summarization: With various summary functions, matrix reports can calculate totals, averages, and other metrics that provide insight into your data.
• Dashboard Compatibility: Use matrix reports as data sources for dashboards, making them ideal for visualizing and presenting complex datasets.
• Conditional Highlighting: Highlight critical metrics for quick identification, making it easier to spot important trends.

Conclusion

Matrix Reports in Salesforce are powerful tools for analyzing data across two dimensions. They allow users to organize, summarize, and visualize data in new ways. By grouping data in rows and columns and applying aggregate functions, matrix reports reveal complex insights that can guide strategic decisions.

By following the steps in this guide, you can create and customize a matrix very simply.

In the next part of this blog series, we’ll learn about Joined Reports in Salesforce.

Until then, Keep Reading !!

Every challenge brings a new perspective; sometimes, all we need is the courage to look from a different angle.

Related Posts:

1. Matrix Reports Salesforce
2. Reports & Dashboards for Lightning Experience

You Can Also Read:

1. Introduction to the Salesforce Queues – Part 1
2. Mastering Salesforce Queues: A Step-by-Step Guide – Part 2
3. How to Assign Records to Salesforce Queue: A Complete Guide
4. An Introduction to Salesforce CPQ
5. Revolutionizing Customer Engagement: The Salesforce Einstein Chatbot

Hello Trailblazers!

Salesforce provides users with a robust reporting toolset that enables businesses to analyze their data, identify trends, and drive smarter decision-making. Among the various types of reports available in Salesforce, Summary Reports stand out as one of the most popular due to their ability to group and summarize data effectively. Summary reports allow users to group rows of data and apply aggregate functions like sums, averages, and counts, making them ideal for tracking metrics across categories.

In this blog, we’ll cover what summary reports are, when and why to use them, and provide step-by-step instructions to create a summary report in Salesforce.

Before you Begin:

In the previous part of this blog, we covered the steps for creating a Tabular Report in Salesforce. Understanding the basics of creating tabular reports is essential. To learn more about it, please follow this link.

What is a Summary Report in Salesforce?

A Summary Report in Salesforce is a type of report that groups data rows based on one or more fields and allows you to perform aggregate calculations, such as sums, averages, and counts, on the grouped data. This makes summary reports particularly useful when you want to analyze data by categories, such as opportunities by sales stage, accounts by region, or cases by priority.

Key Features of Summary Reports:

• Group by Rows: Group records by one or more fields to organize your data.
• Aggregate Functions: Use functions like sum, average, min, max, and count to calculate metrics on the grouped data.
• Subtotals and Grand Totals: Display subtotals for each group and a grand total for all records.
• Charting Capabilities: Use summary reports as the data source for Salesforce dashboard components, such as bar charts, pie charts, or line graphs. (As we discussed already, these capabilities are not available in Tabular Reports. For more, see the previous part of this blog.)
• Conditional Highlighting: Apply conditional formatting to highlight certain values in the report.

When to Use a Summary Report?

Summary reports are perfect when you want to:

• Group Data: You need to group your data into categories like regions, sales stages, or account types.
• Summarize Data: You need subtotals and grand totals, such as total revenue by sales rep or total cases by priority.
• Use Charts: You want to display the report’s data visually in charts within Salesforce dashboards.
• Track Metrics: You want to monitor metrics across multiple categories and timeframes, like tracking lead conversion rates over time.

If you need a simple, flat list of records, you should consider using a Tabular Report instead.

Steps to Create a Summary Report in Salesforce

Let’s walk through the steps to create a summary report.

Step 1: Navigate to the Reports Tab

1. Go to the App Launcher and search for Reports.
2. Click Reports. This will navigate you to the Reports tab.
3. In the Reports tab, select “New Report” located in the upper-right corner.

Step 2: Select a Report Type

When you click on New Report, Salesforce will prompt you to choose a Report Type. This determines the object(s) the report will pull data from.

1. Select the object for your report. For example, if you’re creating report on opportunities, choose Opportunities – Standard report type.
2. If needed, select a related object for your report, such as Opportunities with Products or Accounts with Contacts.
3. Select the Opportunities Report type as shown in the figure below.
4. Click Start Report.

Note: To learn more about creating Custom Report Types in Salesforce, please refer to this link.

Step 3: Define Report Filters

After selecting the report type, Salesforce will open the report builder. Here, you can define and customize the filters to narrow down the data according to your requirements.

1. Standard Filters: Salesforce will automatically apply some filters, such as the date range and object ownership (e.g., My Opportunities, All Opportunities). You can modify these filters based on your requirements.

2. Custom Filters: Add any additional filters to refine your data further. For example, filter opportunities by Stage or Amount to focus on specific subsets of data.

Apply both the standard and custom filters as shown in the figure below.

Step 4: Add and Arrange Columns

Next, add the fields that you want to display as columns in your report and group them to create a summary report.

1. In the left-hand pane, click Outline.
2. In the Add Column search bar, type and select the fields you want to include in your report. For an opportunities report, you might add columns like Opportunity Name, Amount, Stage, and Close Date.

Step 5: Group Report’s Columns by Summary Field:

This is the important step when your tabular reports converts into the summary report.

1. Group Rows: To turn your report into a summary report, you need to group rows by a specific field. Click the down arrow on the desired column as shown in the figure below and select Group Rows by This Field.
   For example, group opportunities by Stage to see totals by sales stage.
2. You can also search for field in the “Add Group” search bar at Group Rows section as shown below.
3. If needed, you can add additional groups by dragging and dropping more fields into the grouping section.

Step 6: Add Summarized Fields (Aggregate Functions)

Summary reports allow you to apply aggregate functions such as sum, min, max, average and median etc.

1. In the report builder, click the drop-down arrow on a numeric field like Amount or Quantity.
2. Select the summary type you want to apply, such as Sum, Average, Max, or Min.
3. You can also add subtotals and a grand total to the report by enabling those options from the Options menu.
4. For now, select “Sum”.

So, in this way, you can also use other aggregate functions too.

Step 7: Add a Chart (Optional)

If you want to visualize your data, you can add a chart to your summary report. This functionality is not available in the tabular reports.

1. Click Add Chart in the report builder.
2. Choose a chart type that best represents your data, such as a bar chart, pie chart, or line graph. Here we are selecting “Donut”.
3. Customize the chart by selecting the fields for the X and Y axes. (in case of Bar charts and Line Charts.)
4. Click outside the chart properties.
5. Click Save to save the chart to your report.

Step 8: Preview and Run the Report

At any point, you can preview the report to see how it looks.

1. Click Run to generate a preview of the report. Salesforce will display the report with real data based on the filters and groupings you have applied.
2. Review the report for accuracy. If adjustments are needed, you can go back and modify filters, groupings, or summarizations.

The final report will look like this.

Step 9: Save and Share the Report

Once you’re satisfied with your summary report, you’ll want to save it so that others can access it.

1. Click Save & Run.
2. Enter a report name, and optionally, provide a description to help other users understand the purpose of the report.

3. Choose the folder where you’d like to save the report. You can save it to your personal folder, a public folder, or a custom folder based on your organization’s structure.
4. Define the sharing settings to control access to the report.

You can also export the report. We already have discussed this in the tabular report blog. Please refer that blog for more details about how to export the report. The link is above and at the bottom of this blog post.

Example Use Cases for Summary Reports

Here are a few real-world examples of how you might use summary reports:

1. Opportunities by Sales Stage: Group opportunities by stage and summarize the total amount in each stage to track the sales pipeline.
2. Cases by Priority: Create a summary report to track the number of cases by priority and see how many high-priority cases are being resolved.
3. Revenue by Region: Use a summary report to group accounts by region and calculate total revenue for each region.
4. Tasks by Owner: Summarize tasks assigned to each team member to monitor productivity and workload distribution.

Benefits of Summary Reports

• Grouping Data: Summary reports allow you to group data by one or more fields, which provides valuable insights into performance across different categories.
• Subtotals and Grand Totals: By adding aggregate functions, you can quickly see key metrics like total revenue, average deal size, or the number of open cases.
• Visualization: With charting options, you can turn your summarized data into visual representations that make it easier to spot trends and make data-driven decisions.
• Flexible and Customizable: Summary reports can be filtered, grouped, and customized in various ways to fit the specific needs of your organization.

Limitations of Summary Reports

• Single Object Reporting: Summary reports are limited to a single report type. If you need to report on multiple objects, you might need a custom report type.
• Static Data: Unlike dynamic dashboards, the data in summary reports does not automatically update unless the report is re-run.
• Complex Calculations: While you can use simple aggregate functions, more complex calculations may require the use of formula fields or more advanced report types like matrix reports.

Conclusion

Summary reports in Salesforce are a powerful tool for analyzing and summarizing your data, allowing you to group records, apply aggregate functions, and visualize key metrics. Whether you’re tracking sales performance, monitoring support cases, or analyzing revenue by region, summary reports provide the flexibility and insights needed to make data-driven decisions.

By following the steps outlined in this guide, you can create custom summary reports very easily.

In the next part of this blog, we’ll learn about creating Matrix Reports in Salesforce.

Until then, Keep Reading !!

 “Kindness is a bridge that turns ordinary days into meaningful memories.”

Related Posts:

1. A Comprehensive Guide on Creating Tabular Reports in Salesforce
2. Summary Reports in Salesforce

You Can Also Read:

1. Introduction to the Salesforce Queues – Part 1
2.Mastering Salesforce Queues: A Step-by-Step Guide – Part 2
3.How to Assign Records to Salesforce Queue: A Complete Guide
4. An Introduction to Salesforce CPQ
5. Revolutionizing Customer Engagement: The Salesforce Einstein Chatbot

Hello Trailblazers!

Salesforce Reports are powerful tools that enable users to organize, analyze, and display data in a structured manner. Reports in Salesforce provide actionable insights, allowing businesses to track performance, monitor key metrics, and make data-driven decisions. They serve as the foundation for understanding customer behavior, sales trends, and operational efficiency.

In this blog, we will explore the concept of Salesforce Report, their types, and how to use them effectively in your organization.

What Are Salesforce Reports?

A Salesforce Report is a list of records that meet the criteria you define. It displays data in a format that allows users to filter, group, and summarize data for analysis. Reports are essential for tracking and visualizing data across objects such as Accounts, Opportunities, Leads, or custom objects.

Note: To generate a customized report across two or more objects, you will need a “Custom Report Type.” If you’d like to learn how to create Custom Report Type for reports, please follow this link for a step-by-step guide.

Types of Salesforce Reports

Salesforce offers four primary types of report, each with unique capabilities and use cases. Let’s dive into the details of each:

1. Tabular Reports

Tabular Reports are the simplest type of Salesforce report. They provide a straightforward, row-based format, similar to a spreadsheet, and display an ordered set of fields in columns. Tabular reports are ideal for tasks like creating lists, such as contacts, leads, opportunities, accounts lists, or simple data export.

Limitations:

• You cannot create charts from tabular report.
• Tabular report are not suitable for complex data analysis, as they lack groupings or summaries.

2. Summary Reports

Summary Report allow you to group rows of data, summarize the information, and apply filters and charts. This type of report is more powerful than tabular report as it lets you group by field and display subtotals and totals for numeric data.

Key Features:

• Data can be grouped by rows.
• You can add subtotals, grand totals, and charts.
• Filters can be applied to highlight specific data points.

3. Matrix Reports

Matrix Reports are a more advanced version of summary reports. They allow you to group and summarize data in both rows and columns, creating a two-dimensional analysis. Matrix report are ideal for tracking performance across multiple dimensions, such as by product and region.

Key Features:

• Data can be grouped by both rows and columns.
• Supports subtotals, grand totals, and charts.
• Provides a comprehensive view of performance across multiple variables.

4. Joined Reports

Joined Reports allow you to combine data from multiple report types or objects into a single view. This type of report is especially useful when you want to analyze data from different objects or datasets side by side.

Key Features:

• Allows multiple report blocks for each dataset.
• Combines data from different objects into a single report.
• Great for complex reporting and analysis across several data sources.

So these are the basics of the Salesforce report and its types.

Conclusion

Salesforce Report are a critical feature that helps organizations track performance, analyze data, and make informed decisions. With four main types of report—Tabular, Summary, Matrix, and Joined—Salesforce offers flexibility in how you can visualize and analyze your data. By understanding the different types of reports and their use cases, you can leverage the full power of Salesforce reporting to meet your organization’s needs.

Happy Reading !!

The journey of learning never ends; every moment is a chance to grow.

Related Posts:

1. Salesforce Report
2. Create Salesforce Report and Dashboard
3. Dynamic Dashboards Salesforce

You Can Also Read:

1.A Comprehensive Guide to Custom Report Type in Salesforce
2.Mastering Salesforce Queues: A Step-by-Step Guide – Part 2
3.How to Assign Records to Salesforce Queue: A Complete Guide
4. An Introduction to Salesforce CPQ
5. Revolutionizing Customer Engagement: The Salesforce Einstein Chatbot

Hello Trailblazers!!

Salesforce is a powerful CRM platform that allows businesses to manage customer relationships and analyze data effectively. One of the most critical tools for data analysis in Salesforce is the reporting feature, which enables users to create reports based on the data stored in their Salesforce instance. While standard report types cover a wide range of reporting needs, there are times when you need more tailored, specific reports. So this is where the Custom Report Types come into the picture.

In this blog, we’ll explore what Custom Report Types are, why they’re important, and how to create and use them effectively in Salesforce.

What Are Custom Report Types?

Salesforce defines the Custom Report Types are the customizable templates that define the relationships between objects in Salesforce, determining which records and fields are available in a report. Unlike standard report types, which are predefined by Salesforce, custom report types allow you to:

• Choose which related objects are included.
• Define the relationships between these objects.
• Select the fields available in the report.
• Specify how data is filtered and presented.

So, let’s create a custom report type.

Creating a Custom Report Type in Salesforce

Step 1: Navigate to the Report Types Section

1. Go to Setup.
2. In the Quick Find box, type Report.
3. Select Report Types from the dropdown list as shown in the figure below.
   It’ll take you to the page where you can create ‘Custom Report Types’.
4. Click Continue.

Step 2: Create a Custom Report Type

1. On the Report Types page, click the New Custom Report Type button.

2. Choose the primary object for your report. This is the main object that the report will be based on (e.g., Accounts, Contacts, Opportunities).

3. Define Report Type Details:

• • Report Type Label: Provide a name for your report type. This is how it will appear in the report builder.
  • Report Type Name: This is auto-generated based on the label.
  • Description: Add a brief description of the report type for clarity.
  • Store in Category: Select the category where the report type should be stored, such as Accounts & Contacts, Opportunities, Leads, Campaigns, or Other Reports.
  • Deployment Status: Choose whether to make the report type immediately available (Deployed) or keep it hidden for now (In Development).

It should look like this:

4.Click Next.

5.Here select – “Click to relate another object”.

Select the Primary Object Relationships: Define how the primary object relates to other objects in Salesforce. You can include related objects and specify the type of relationship (e.g., “A” and related “B” records or “A” with or without related “B” records).

6.Select “Opportunities” from the drop-down as shown in the figure below.

A to B Relationship:

  Each “A” record must have at least one related “B” record: This means that an Account must be linked to at least one Opportunity. The report type will display only those Account records that have a related Opportunity.

  “A” records may or may not have related “B” records: In this case, the report type will display all Account records, including those with related Opportunity records and those without any related Opportunity records.

7.So here, select the 2^nd option as shown in the figure.
You can also choose another object for the B-to-C relationship.

8.Click Save.
So, after saving it’ll look like this.

As a result, the custom report type has been created. This establishes the relationship between the objects, allowing reports to be generated for Accounts, whether or not they have related Opportunity records.

Step 3: Customize Fields:

After defining the relationships, you can choose which fields from the related objects should be included in the report. You can also create custom fields to use in the report.

Steps to follow:

1. Scroll down while staying on the same page.
2. Under the “Fields Available for Reports” column, select “Edit Layout.”
3. You’ll see the Account fields displayed first, followed by the Opportunity fields.
4. To modify the layout, select the Account/Opportunity field from the drop-down menu in the “View” section.

1. • To remove a field from the layout, simply drag and drop it into the “View” section.
   • To add a field, do the reverse (drag from “View” back to the layout).

5.You can also click on any field to edit its properties and further customize it to suit your needs.

6.Once your changes are complete, click Save to apply them as shown in the figure below:

Step 4: Save and Deploy the Report Type

Once you’ve configured the relationships and selected the fields, click Save. If the report type is ready for use, set the deployment status to Deployed as shown in the figure below.

It says that – A report type with a “Deployed” status is available for use in the Report Wizard. While in development, report types are only visible to authorized administrators and their delegates.

Using Custom Report Types in Salesforce

After creating a Custom Report Type, you can start using it in Salesforce reports.

1. From App Launcher, go to the Reports tab in Salesforce.
2. Click New Report and choose Custom Report Type – Account with Opportunities from the “Other Reports” category as shown below:
3. Build Your Report: Use the report builder to select fields, apply filters, and add groupings. The fields and objects you defined in the Custom Report Type will be available for use.
4. Run the Report: After customizing the report, click Run to generate the report based on the Custom Report Type.

Best Practices for Custom Report Types

1. Plan Your Relationships: Before creating a Custom Report Type, carefully plan the relationships between objects to ensure the report meets your needs.
2. Keep It Simple: Avoid adding too many related objects or fields, as this can make the report complex and difficult to use.
3. Test Before Deploying: Always test your Custom Report Type with sample data before deploying it to ensure it works as expected.
4. Update Regularly: As your Salesforce instance evolves, periodically review and update your Custom Report Types to ensure they remain relevant.

Conclusion

Custom Report Types in Salesforce are a powerful tool for creating tailored reports that meet the specific needs of your organization. By understanding how to create and use Custom Report Types effectively, you can unlock deeper insights into your data and make more informed business decisions. Whether you need to report on custom objects, include specific relationships, or optimize report performance, Custom Report Types offer the flexibility and control you need to get the most out of your Salesforce data.

Happy Reading !!

The journey of learning never ends; every moment is a chance to grow.

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1. Custom Report Types in Salesforce
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