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Why You Need A Customer Experience Platform Framework

Two key tenets of Digital Transformation are that you need to focus on the overall customer experience, and the customer’s experience is the sum of all their interactions with your brand. This means a customer’s experience with you is not just based on your web site or your mobile app. A customer’s experience includes the […]

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Cloud MDM – Reference Architecture for Public Cloud Platform

Moving the MDM deployment to a cloud platform involves several considerations ranging from technical gotchas to getting the internal buy-in. Getting the buy-in is a different topic of discussion – see my earlier posts on Data Governance. The advantages of moving to cloud eliminates some of the administrative and server farms related maintenance tasks but […]

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