Posts Tagged ‘real time analytics’

In today’s saturated world of marketing data, the customer remains at the centre of what marketers do. Chief Marketing Officers (CMOs) often face higher expectations from their management and customers regarding personalizing marketing data for optimizing the marketing dollar. Fact Check! According to a Forbes Insights and Epsilon survey, 81% of marketers said they face […]

        Amit Jain, Director of BI and Data Visualization at Fanatics, spoke on what they are doing to keep the world’s largest seller of licensed sports merchandise, ahead of the competition.  It means having a technology platform that is as agile as the athletes in the game. Built on AWS and powered by […]

While connected content and commerce systems can provide the tools to engage customers, you must also have access to the customer insights that will allow you to decide where and how to optimize your existing digital strategy. Generic segmentation and persona-based marketing have been the standard tactics for the past few years, but the bar […]