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Posts Tagged ‘pzn’

Personalization: A Rules Based Approach

The fifth and final approach to personalization utilizes rules to understand users and events and then push personalized content and messages to them.  This probably represents one of the most complex aspects of personalization but it can be extremely powerful.  I say “rules” because you need some engine, most likely separate from a portal server, […]

Personalization: Based on Site Actions

Continuing on with my Personalization series, I want to focus on personalization that caters to what you do on the web site.  We most commonly refer to this as Amazon’s approach.   Amazon does a great, but not perfect, job of recommendations based on your actual actions on the site.  Personalization of this sort would […]

Personalization: An Attribute Based Approach

This is part three of a five part series on personalization. Security Based PZN Customization Attribute Based PZN The first two options were important but I don’t tend to call them true personalization.  Attribute based personalization finally gets to the land of actual personalization.  It’s the concept that you choose to display pages, portlets, or […]

Personalization: Customization and How I Want It

Continuing on with the discussion of the five facets of personalization. Customization deserve mention as the reason most companies buy a portal and the feature most companies never actually use. What is Customization Customization is the ability for an end user to create a page and put portlets or web parts on that page in […]

Personalization: A Multi-faceted Approach

In the past few years, I’ve heard a litany of common requirements from client to client.  They include social, mobile, and personalization.  While social and mobile  gather all the buzz, we spend a surprising amount of time focusing on what a personalized experience really means.  I find a lot of people understand what personalized is […]