Posts Tagged ‘product information’

Young Woman Making Online Payment While Sitting In The Living Room On Sofa

Product Detail Pages Are Dead. Product Experience Pages Are Here to Stay.

It’s funny how changing one term in a phrase can make us think so differently about something. On a recent panel discussion with Digital Commerce 360, I spoke about this exact paradigm change as it relates to the world of commerce. Product detail pages (PDP) have long been something that we in the commerce space […]

Research

Insights on Every Page: Thought Leadership & Contextual Relevance

An organization’s thought leadership – blog posts, whitepapers, case studies, and other informative content demonstrating industry and subject matter expertise – typically spreads across several website categories separate from product and services pages. Culling that thought leadership content for infographics, comparison charts, checklists, and other visually expressive assets, and identifying and tagging insightful snippets, provides […]

Computer And Tools

Help Your Customers Help Themselves – A Self-Service Toolbox

Ahhhhh, the soothing sounds of Muzak in my ear as I wait on yet another level of ‘automated’ phone service. All the while I’m wondering, did I choose the right selection? The lady at the beginning said I was supposed to listen closely because the selections might have changed. What if I wind up with […]