Posts Tagged ‘product content’

Why You Should Travel Down the Personalized Product Content Road

Every individual has different needs, which accounts for every end-user interacting with your business. Tailoring all your content to each user can be simple and seamless if you have the right tools to manage your product information. However, to do this effectively, you must evaluate the maturity of your organization and if it can handle […]

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Perficient Releases Exciting Product Information Management (PIM) News

Our product information management (PIM) experts at Perficient are dedicated to enhancing your commerce strategy by leveraging your data to produce quality product content for your users. To continuously deliver on this promise, we’re excited to announce not one, but two resources to assist your PIM strategy, our State of Product Information Analysis Assessment, and […]

Medical supplies

How to Create a Unified Process to Manage Product Content for B2B Healthcare Ecommerce

Healthcare ecommerce has seen consistent growth over the past decade, and during the last couple of years, the Amazon effect within the healthcare space has caught everyone’s attention. Even though B2B healthcare companies have generally been quick to adapt to elevate digital and technological maturity, the involvement of marketplaces in the healthcare sector exposed the […]

Building Better UX with a Product Content Strategy

Many manufacturers and distributors find the concept of content marketing to be daunting and complex. In fact, only 39% of B2B organizations had a documented content marketing strategy in 2018. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in the importance […]