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Leveraging UX/UI To Improve Private Equity Outcomes

Had a chance to chat at length with Chris Bernard, director of well-known Chicago digital design agency Truth Labs (now known as Perficient Digital), on the current state of UX/UI and its ability to improve to private equity outcomes. Chris has been directing the Truth team for about a year, tasked with running and growing […]

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Base Theory: Private Equity Can Better Leverage Tech To Improve Outcomes

If you prefer listening to reading, “Base Theory” is available on iTunes or Google Play or below on the SoundCloud player. Base Theory At a time when private equity is paying record high prices to acquire companies, the prospect of hitting your return targets is becoming more difficult. The traditional playbook for how you go about […]

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Pharma Leans On Private Equity To Fund Clinical Trials

In a time in which research and development costs are at an all-time high, The Wall Street Journal just shared how pharmaceutical companies are starting to look for outside help to fund trials: everything from phase II all the way through the commercial phase. Partnering with private equity firms, such as NovaQuest and Avillion, is […]

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100+ Examples Of Digital Transformation In Financial Services

Similar to the way digital transformation means different things to different people, there are myriad types of projects and initiatives that fall under the concept of digital transformation, including: Implementing methods that enable changes to be made quickly on digital platforms, such as websites, mobile, social, and portals Developing websites and portals that are mobile-friendly […]

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How Digital Transformation Begins In Financial Services

Most digital transformation initiatives begin with customer journey mapping, a process that helps one fully understand the dynamics of the target customer and their behavior. Journey mapping connects the dots from a customer’s initial interaction with a brand, through their entire experience with that brand via multiple channels (e.g., website, mobile app, phone call, direct […]

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Why Digital Transformation Matters In Financial Services

In today’s digital age, consumers have evolved to become far more independent and self-sufficient. They expect access to information, services, and products to be quick, easy, useful, engaging, and even entertaining. Businesses that are not yet meeting these new expectations are falling behind the curve. But this particular curve is not just the trend of […]

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Digital Transformation In Financial Services Defined

While it means different things to different people, digital transformation is a movement. According to the research firm Altimeter, the definition of digital transformation boils down to this: “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” Digital transformation […]

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Introduction To Digital Transformation In Financial Services

We have become a digital society. We use mobile devices to guide us through rush hour traffic, to find a great new spot for lunch, to research recipes for dinner, to do our shopping, to track our exercise, to entertain, to connect with friends and family, and to wake us up the next morning to […]

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