Clinical Leader recently published an article in which the author and a representative of Pfizer made some really interesting points about the role of treating physicians in clinical subject recruitment. The typical approach to recruitment is to target patients directly. On the surface, this approach may seem patient- or customer-centric, but when you look a […]
This is the second post in a series about applying customer experience (CX) principles to life sciences. In the first post, I discussed a critical underpinning concept for the blog series related to how “customers” are defined in life sciences. Here’s a quick recap: Since patients don’t typically buy their medications or medical devices directly […]
My colleagues in Perficient Digital, Perficient’s in-house digital agency, recently published a fantastic guide about customer experience (CX). While the guide focuses primarily on retail customers, a lot of the advice it contains can be quite helpful for life sciences, so I thought I’d take a stab at translating it for you. Now, in full […]
Now that November is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in October – they’re ranked in order of popularity, with number one being the most viewed piece. Pharma Reps Continue To Struggle […]
A new study found that pharmaceutical sales reps are finding it more difficult to meet with physicians in person. Compared to 2008, when nearly 80% of physicians agreed to meet with most reps, now: 44% of physicians are “accessible,” meaning they meet with more than 70% of sales reps who pursue them 38% of physicians […]
I normally don’t bother reading (consciously, at least) the comments section of news articles because they’re often full of spam or disgruntled readers. But, one particular comment posted for a Wall Street Journal article caught my eye. The article was discussing the increased use of mobile apps in clinical practice.
Several months ago I posted Why Don’t I See Ads For Clinical Trials?, a piece in which I questioned just that. In a society where healthcare is always front and center, how is it that most of us are still unaware of our options when it comes to participating in clinical research?
Last week my co-blogger Liza Sisler (@lizasisler) shared a great story about the power of Twitter in connecting people and ideas. As a straightforward one-to-many messaging service, Twitter offers a lot of different ways to disseminate knowledge. I think one of the most compelling use cases is in helping experts share information with non-experts–on Twitter, […]
I recently met with a group of physicians to discuss connecting to communities and use of social media (SM). There was agreement for the need and indeed a desire to communicate and interact more frequently with patients. There was agreement on the need to use tools that many in the community are using to interact […]