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Posts Tagged ‘Personalized Experiences’

What Is A Customer Data Platform

Why Customer Data Platform is your Enterprise’s Golden Ticket to Business Growth

Today, more than ever, businesses require a direct relationship with their customers across all touchpoints. A Customer Data Platform can help marketers organise their data, improve audience segmentation, manage campaigns, enhance digital experience, streamline cross-channel marketing orchestration and optimise customer analytics. However, the sheer amount of time and effort needed to collect, separate, and segment […]

Why Site Search Improves Your Content & Commerce Approach

As a manufacturer, your content needs to stand out to your customers. You also want to provide personalized experiences that keep your customers coming back to buy more from your website. Doing this the right way is simple. Your business must invest in site search for your site to gain benefits such as enriched product […]

Portals: The Foundation for Personalized Content Experiences

For a tool to be useful, it must be wielded by someone who knows how to properly use it. Portals are robust tools that can help businesses deliver personalized experiences by surfacing the right content at the right time. But just like any other tool, portals require an investment in understanding before they can be […]