Posts Tagged ‘Persona’

Healthcare Persona Image

Your Guide to Healthcare Personas

Do you wonder why patients don’t engage more with your website? Why they download but never use your app? Why they didn’t react to your campaign? Consider this: Perhaps the experiences you’re building aren’t addressing your audience’s true concerns or emotions. Through our work with health systems around the country, we see this disconnect often. […]

4 Personality Types for your Modern Intranet

In today’s diverse working environment, organizations face a challenge of providing systems that cater to a diverse audience. We’ve previously discussed this trend in our series of blog posts, “Anatomy of a Modern Intranet”. By 2020, there will be five generations active in the workplace. All with different work styles and comfort with technology solutions. […]

Sitecore Profile Decay Rate – How It Affects Personalization

Behavioral profiling, for most marketers, is the ultimate digital goal when it comes to their customer experience solution. Not surprisingly, it is nearly always the first question I am asked when working with an organization that is either using, upgrading, or considering Sitecore CXP. “How do we personalize?” or “How can we get started with behavioral […]

The Year in Review | Top 10 Spark Posts of 2015

  Without any further ado, let’s count down the top 10 posts from 2015:   Ten | Why You Should Really Put Down Your Cell Phone at Lunch (Really) Cell phones are inserting themselves into our lives, perhaps in places that they just don’t belong.   Nine | Part 2 – What to do about […]