For medical device organizations, consumer experience is more critical now than ever before. After all, consumers are flooded with an overwhelming amount of information on products and new technologies. Medical device firms that successfully cut through the noise are the leaders that build strong relationships and enable users to make informed decisions. Fortunately, there are […]
Posts Tagged ‘patient personalization’
An Omnichannel Messaging Success Story: Building a Global Experience With Salesforce Marketing Cloud
Today, patients have more options than ever before. There is more content and research easily accessible to consumers. Medical device organizations need to cut through the noise to make their communications impactful. Three in four people say they want to have the same experience in healthcare that they receive from other businesses. Enabling a tailored […]
Patient Personalization: A Digital Health Trend
In my last post, we discussed the challenges healthcare provider’s face. This post highlights the importance of patient personalization. Achieving lofty patient experience goals remains an elusive goal for many healthcare organizations. In the portal domain, for example, 63% of patients in a recent Health Affairs study reported they had not used a patient portal […]