Posts Tagged ‘patient personalization’

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An Omnichannel Messaging Success Story: Building a Global Experience With Salesforce Marketing Cloud

Today, patients have more options than ever before. There is more content and research easily accessible to consumers. Medical device organizations need to cut through the noise to make their communications impactful. Three in four people say they want to have the same experience in healthcare that they receive from other businesses. Enabling a tailored […]

Patient Personalization: A Digital Health Trend

In my last post, we discussed the challenges healthcare provider’s face. This post highlights the importance of patient personalization. Achieving lofty patient experience goals remains an elusive goal for many healthcare organizations. In the portal domain, for example, 63% of patients in a recent Health Affairs study reported they had not used a patient portal […]