For medical device organizations, consumer experience is more critical now than ever before. After all, consumers are flooded with an overwhelming amount of information on products and new technologies. Medical device firms that successfully cut through the noise are the leaders that build strong relationships and enable users to make informed decisions. Fortunately, there are […]
Posts Tagged ‘Patient Journey’
An Omnichannel Messaging Success Story: Building a Global Experience With Salesforce Marketing Cloud
Today, patients have more options than ever before. There is more content and research easily accessible to consumers. Medical device organizations need to cut through the noise to make their communications impactful. Three in four people say they want to have the same experience in healthcare that they receive from other businesses. Enabling a tailored […]
Perficient and DAMSR Partner to Improve the Patient Journey
Editor’s Note: This guest blog post comes courtesy of Deepak Rao with DAMSR All of us can relate to the scenario where a patient spends two hours in a clinic for a 30-minute appointment where the actual time spent with the provider was 10 minutes or less. The patient experience in clinics is not optimal […]
Activating Consumer Journey Maps Across Your Healthcare Organization
Chances are that your organization, wherever it sits in the healthcare ecosystem, has invested in a set of journey maps. These are tools, typically created as part of a marketing effort, that detail the journey your audiences take with your product or service. For example: How patients access care at your hospital How consumers discover […]
10 Reasons to Build Healthcare Journey Maps
Healthcare journey maps take time to build, require input from multiple groups, and may uncover uncomfortable findings of the patient journey in your health system. So why invest in creating them? Here’s why to build healthcare journey maps: 1. Discover pain points Healthcare journey maps uncover pain points in the healthcare consumer journey. You learn […]
Videos – Enhancing the Patient Journey at #HIMSS16
You better believe that patient engagement & empowerment, patient 360 and connected health will be making the Sands Expo and Convention center buzz next week as the annual HIMSS conference kicks off. Connected health engages patients outside the walls of the traditional medical setting, which for the average patient is 99% of the time. […]
5 Ways Sitecore Experience Platform Can Improve a Patient Journey
How healthcare can use the leading customer experience platform to deliver the ideal patient experience. If you are in the healthcare business – data, and how it is utilized, is likely something you face weekly. For that matter, you may have even read some of our own Healthcare Industry Trends. Healthcare is rich with patient data, […]