It’s been a long time in the making, but it’s finally completed. Janssen, a pharmaceutical company owned by Johnson & Johnson, just unveiled a new digital site, Cancer.com. The new site provides patients, caregivers, and loved ones with loads of content and resources. It even offers users the ability to customize and personalize the site […]
Posts Tagged ‘patient education’
UCB’s EVP And CMO Opens Up About Digital Transformation
Digital transformation (DT), the concept of leveraging digital technologies to engage with constituents (e.g., customers, patients, employees, or partners) is vital in today’s world. The audience you’re targeting expects communication to be easy and information to be readily available at any time. If they can’t get what they want from you, they’ll go somewhere […]
Eli Lilly Is Doing Something Interesting, Digitally Speaking
On June, 28, 2015, CNN will be presenting Glen Campbell: I’ll Be Me, a documentary that showcases the life of the award-winning musician who struggles with Alzheimer’s. What’s unique about the film’s presentation, aside from the story itself, is that it will be complemented with three targeted commercials: a 30-second commercial, in which Eli […]
Patient Education Can Give Pharma A Lift
If you really think about it, it’s quite astonishing that Viagra sales in 2014 grew 47% in China, a country in which discussing sexual health-related topics has long been considered taboo. So, what caused this surge in sales?
Pay-for-performance and Readmissions Solutions
According to the AHRQ, there are an approximate 4.4 million preventable discharges which contribute to $30 billion in healthcare costs annually. Beginning in October 2012, the Centers for Medicare & Medicaid will begin punishing hospitals by withholding reimbursements to hospitals with higher-than-average readmission rates for patients with three types of diagnoses or health issues: 1. […]