Posts Tagged ‘paid search trends’

Search Takeaways from ClickZ’s 2016 Digital Trends Report

ClickZ recently released its Digital Trends 2016 Report which gathers insights from various digital marketing experts and discusses the digital landscape and expectations for the upcoming year’s trends. While the report covers many different areas of digital marketing, here are the main takeaways from the search marketing section of the report. Audience Targeting Becoming More […]

5 Google Paid Search Products You Need to Know

For many digital marketers, the Fall of 2011 might be remembered for bringing dynamic advertising to paid search. Google’s newest offering, said to flip “the search engine on its head,” does away with the traditional keyword advertising approach in lieu of matching landing pages with the right user search. Dynamic Search Ads is just one […]