Posts Tagged ‘oracle eloqua’

Oracle Eloqua – Subscription Management

You probably have some sort of subscription management today, but is it what you need?  Is it giving your clients and prospects the ability to management what they receive? I want to go through a few items that may help you determine what is the best plan of action regarding managing the options.  The options […]

Oracle Marketing Cloud – Account-Based Marketing

I’ve had the pleasure of working with some great minds over the years. I recently met up with one of those great minds and had a conversation regarding account-based marketing. The buzz is on account-based marketing, and it should be, so I’ve discovered. I don’t tend to get wrapped up in the buzz because I […]

Marketing & Sales – What is a Lead?

The definition of a lead isn’t that hard to find. By most standards, it is someone who has raised their hand. They are wanting to consume the information that is being generated by your company. They may view your company as a thought leader, have an interest in a webinar that you are giving, a […]

Oracle Eloqua – 485 Release Highlights

Happy New Year!  Hope 2017 is off to a great start for you! Eloqua has a release coming in the next few weeks.  Breakdown of which PODs are when… POD2 is January 10th POD7 is January 13th POD6 is January 13th POD3 is January 15th POD4 is January 20th POD1 is January 22nd If you […]

Image of tweet from Marc Benioff

G2 Crowd scores Salesforce Chatter top social collaboration tool

I saw the following tweet from Salesforce CEO Marc Benioff: This was interesting enough for me to follow the link to see why Salesforce Chatter was rated the best social collaboration system.  Barry Levine at Venture Beat had a nice article about G2 Crowd’s grid on social collaboration.  Here are the first two paragraphs: Salesforce’s Chatter […]

GMail integration with Eloqua, Salesforce and more

We keep hearing about the death of email – social media was going to kill email, spam was going to kill email, etc, etc. if you search Google for “email death”, you will find hundreds of articles predicting and espousing the death of email. As a side note, this even goes back 10 years: The […]

Prehistoric marketing in the Age of the Customer

Today I was reviewing a Forrester webinar replay, called “The Age of the Customer: Becoming Customer Obsessed”, and later in the afternoon I checked by physical mail box, and found a post card depicting beautiful swimming pools that I may wish to purchase from Reliant Pools. What struck me was the incongruence between this advertisement and […]

Oracle Merging It's Marketing Cloud

Oracle Merging It’s Marketing Cloud Into Tighter Knit Suite

As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration.  Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]

Oracle Merging It's Marketing Cloud

Oracle Merging It's Marketing Cloud Into Tighter Knit Suite

As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration.  Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]

Frost & Sullivan Report on Marketing Automation Industry

CMSWire has an article that talks about a new report from Frost & Sullivan about the Marketing Automation industry. The report author said market revenues in 2013 were about $550 million and will grow to $1.9 billion by 2020. That’s a nice growth rate. Three vendors accounted for 80% of the market activity in 2013: […]

Frost & Sullivan Report on Marketing Automation Industry

CMSWire has an article that talks about a new report from Frost & Sullivan about the Marketing Automation industry. The report author said market revenues in 2013 were about $550 million and will grow to $1.9 billion by 2020. That’s a nice growth rate. Three vendors accounted for 80% of the market activity in 2013: […]

Oracle Expands Marketing Software Portfolio: Buys Responsys

Today Oracle announced they are acquiring Responsys, a leading B2C cloud-based marketing system. This acquisition is part of Oracle’s strategy in becoming an end-to-end player in the rapidly expanding customer experience space. Earlier this year Oracle purchased Eloqua, a B2B marketing platform. By combining Responsys and Eloqua, Oracle says, “for the first time CMOs across […]

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