How an Ecommerce Experience Ignited My New Year’s Resolution As the New Year approaches I find myself, like many others, contemplating a New Year resolution that I could do. I struggled to figure out what my resolution was going to be and did not think I would have one this year. However, out of left […]
Posts Tagged ‘Online Shopping’
Know Your Customer, Grow Your Business: The Significance of Customer Strategy and Segmentation in Retail
Despite surviving both the Great Depression and the Great Recession, not even enduring luxury retail giant Nieman Marcus could escape COVID-19’s interruption of indoor shopping. When Neiman Marcus emerged from bankruptcy after a tumultuous 2020, the company smartly pivoted towards a new plan for targeting consumers. The 115-year-old luxury retailer would laser-focus on their most […]
5 Insights From Our Ecommerce Conversation with Johnson & Johnson Consumer Health
Customers’ expectations for their shopping experiences have drastically altered, largely in part due to Amazon. Gone are the days where you have to run to Foot Locker or Toys “R” Us to buy presents for your kids. Place an order online, and in some cases, get it delivered the same day. The COVID-19 pandemic forced […]
Survive and Thrive During the 2020 Holiday Shopping Season: 3 Digital Commerce Trends to Act On Now
It’s hard to believe that the 2020 holiday shopping season is almost upon us, and it’s likely to be unlike any other holiday season we’ve seen to date. It goes without saying that this year will be different in the midst of the COVID-19 crisis, and you already know the impact the pandemic has had […]