OEMs (original equipment manufacturers) and their dealerships have a longstanding partnership that has built a robust automotive industry in the United States. The ideal state is to have OEMs work with their dealerships to sell genuine OEM parts, which would benefit not only the OEMs and dealerships but also the customer’s automotive experience. However, full […]
Posts Tagged ‘OEM’
OEM Mobile Apps Are Here, But Dealerships Hold the Key
One great consumer convenience is the OEM mobile application that allows consumers to manage their vehicles and accounts right from their smartphones. These apps are becoming standard operating procedure for most OEMs. On my Ford app, I can access important functions like locking and unlocking, locating my vehicle, remote starting, and real-time diagnostics. We’ve come […]
Where Do Dealerships Fit Into a Landscape of Automotive Loyalty, Data, and Mobility Transformation?
The automotive industry has 3 overarching priorities that every OEM is wrestling with and thinking about: Gaining a close relationship with their consumer Discerning who controls the data and how they leverage it to create a better consistent omnichannel experience for the consumer Successful dealer transformation to address changing consumer preferences and the evolving automotive […]
Dealer Transformation Has Started, But It Is Certainly Not Completed
Last night, I went to the dealership to pick up my new leased vehicle. I tend to like leasing vehicles because technology changes so quickly. A typical 3-year lease tends to be on the outer limits before the technology is obsolete. Anyhow, my wife and I went to the dealer. I saw my new vehicle […]
Key Takeaways from the Automotive and Manufacturing Networking Lunch at Adobe Summit 2023
This week, I had the great honor of speaking during the Automotive and Manufacturing Networking Lunch at Adobe Summit 2023. Before I say anything else, I want to acknowledge what our partners at Adobe have built as industry leaders in technology solutions that enable companies to become experience makers. Not only is Adobe a leader […]
Why Automotive Dealers Remain Critical to Traditional OEMs
During this holiday season of thanks and introspection, I find myself reflecting on things that I cherish the most in my career. The automotive industry is at a great inflection point where consumer preferences dictate that there must be changes in how the industry operates. First off, Digital First and researching, shopping, and doing more […]
For Heritage OEMs and EV-Only, Challenges and Opportunities Abound
The automotive industry is acutely focused on electrification and defining new standards for emissions. Until recently, electric vehicles were costly to develop and buy, leaving OEMs and customers uncertain of their future potential. Many new technology startups have disrupted the automotive industry by innovating new technologies, reducing battery prices, and creating the potential of commercializing […]