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Posts Tagged ‘ODP’

Optimizely Data Platform

Integrate with Optimizely Data Platform using Google Tag Manager

The Optimizely Data Platform (ODP) and Google Tag Manager (GTM) are powerful tools for collecting and analyzing data. ODP provides insights into customer behavior, while GTM simplifies managing marketing tags without modifying website code. What is ODP: ODP allows businesses to collect, aggregate, and analyze data from various sources. It helps optimize marketing campaigns, enhance customer […]