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Posts Tagged ‘multivariate testing’

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Optimizely Data Platform: The Future of Customer Experience Management

In today’s saturated world of marketing data, the customer remains at the centre of what marketers do. Chief Marketing Officers (CMOs) often face higher expectations from their management and customers regarding personalizing marketing data for optimizing the marketing dollar. Fact Check! According to a Forbes Insights and Epsilon survey, 81% of marketers said they face […]

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The Importance of Testing – Part 1

Increasing conversions is usually a strong motivator for diving into the world of A/B and multivariate testing. We can often only assume that we know what may resonate with our users. Testing gives us real-world data!

Non-Sitecore Posts about Sitecore Topics

One of the great things about working for Perficient is being surrounded by a great deal of very experienced, knowledgeable and motivated technologists – many of whom are working in a completely different technology than I am working.  Another reason is that a good deal of these co-workers are not only willing to be open […]

Sitecore 6.6 Technical Preview MVC Test Lab Bug Fix

Last week I wrote a blog post about a fix for the bug you will get in Sitecore 6.6 rev 120622 when you try utilizing DMS Personalization on an MVC site.  If you are interested in using the Sitecore Test Lab, which allows Content Editors to create A/B and Multivariate Tests on their content in the […]