In what may be a first and only example of Tech meeting mainline music publication, I reference a Rolling Stone Article about How Grand Theft Auto is Changing the Way the World Experiences Music. Here’s the summary: GTA V and its multiplayer GTA Online mode has already proven itself a thriving game and money […]
Posts Tagged ‘Multichannel’
Ally Financial Placed 100 Pennies Worth $1,000 Each Across 10 Cities
Ally Financial, a top 25 U.S. financial holding company, launched a clever multichannel marketing campaign that aims to make consumers think differently about money. Ally placed 100 pennies in plain sight across 10 cities, each of which can be redeemed for $1,000. The company developed a website that allows passersby to enter the code they […]