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Posts Tagged ‘multi-channel’

Adobe Summit 2021

2021 Adobe Summit Recap: In a world where Multi-Channel Marketing scales, Marketo rules

Imagine you are sitting in a movie theater (or in this case, 2021 Adobe Summit). The lights drop, the green preview screen comes on, and the booming voice of Don LaFontaine comes over the loudspeaker: “In a world where Multi-Channel Marketing scales, Marketo Rules” This year’s Adobe Summit introduced us to such a world. In […]

Cognitive virtual agent improves customer service satisfaction

Hang Up on IVR and Switch to a Cognitive Virtual Agent

If your call center is still relying on an interactive voice response (IVR) system, then you may not be delivering the customer service your consumers expect (Millennials in particular). Customers are becoming more digitally connected than ever. And with this hyper-connectivity comes their demand for unprecedented levels of 24x7x365 customer service. Customers want to engage […]

IBM Amplify-Engaging Customers and Communities in Context Keynote

IBM’s Amplify conference featured a digital experience keynote on adaptive experiences which engage customers in context with several prominent speakers.  These included: Gene Phifer, VP, Distinguished Analyst, Gartner Deloss Schertz, Director Enterprise Strategic Application Services, Konica Minolta Business Solutions U.S.A., Inc Gary Dolsen, IBM, Vice President, Strategy and Offering Management, Digital Experience Rob Enright, IBM […]

Amplify 2015: IBM Omni-Channel Marketing Strategy and Roadmap

IBM’s Arlen van der Broek talked about IBM’s strategy for omni-channel marketing. Some of the new solutions will include Hybrid, big data, open API framework, data integration and syndication, and true message orchestration. IBM has a set of tools that work on premise. These are known as IBM Marketing Software. IBM is introducing IBM Marketing […]

WebSphere Commerce: Omni-Channel Experience

What is Omni-Channel? Have you heard of Multi-Channel and Omni-Channel? Why e-Commerce retailers are moving towards Omni-Channel implementation? Let’s understand what it is and why it is important. Today’s tech savvy and smart shoppers expect the same price, the same merchandise, same promotions and discounts across every channel, regardless of how they come into contact […]

Webinar on Responsive Design

Over 75% of our portal or web site related projects these days have some mobile component. If they aren’t doing it then they are making some serious plans for it.  That brings up a lot of questions on how to design a site to fit all the different channels that will hit it.  The new […]