Posts Tagged ‘mobile strategy’

Using Mobile

Essentials for Your Digital Strategy: Embracing the Mobile Evolution

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Mobile technology – and the role it plays in our lives – continues […]

The 5 Most Frequently Asked Questions about Mobile Strategy

Regardless of where you are in the mobile development lifecycle, having a mobile strategy is key to success. Most enterprises recognize the need for a strategy but aren’t sure what it actually looks like, so we’ve put together the five most frequently asked questions about an enterprise mobile strategy. Why do I need a mobile strategy? […]

3 Reasons Why You Need a Mobile Strategy

Mobile is more than just an app on a phone. Mobile means everywhere and every device. Creating a mobile strategy for your enterprise can be the difference between successful, well-adopted solutions and short-lived, ineffective ones. Here are three reasons why you need a mobile strategy before, during, and after a mobile implementation. Multi-Solution Planning You […]

Webinar: Creating a Mobile Strategy that Transforms the Enterprise

Success in a mobile-driven world depends on a sound mobile strategy. But establishing and implementing a winning strategy is a challenging task that can be costly if mismanaged. Your mobile strategy should be much more than just building an app because it feels like the thing to do – it should outline how mobile will […]

Google Search Went Mobile-First

The majority of the world’s population, clocking in at 7.5 billion people, have a mobile device. This number continues to rise, and multiple studies reveal that the majority of all internet traffic takes place over mobile. In addition, mobile technology is growing at an exponential rate, and it makes sense that Google is now rolling […]

Forrester’s 10 Mobile Trends for 2011 – Now What?

I’m a strategist on mobile and social technology. I won’t claim to be one of the best, nor even a shining example of innovation (I’ll leave that to greater egos than mine) but I know two things hold true for corporate strategy at all levels. The more you know, the stronger your strategy will be. […]

Forrester's 10 Mobile Trends for 2011 – Now What?

I’m a strategist on mobile and social technology. I won’t claim to be one of the best, nor even a shining example of innovation (I’ll leave that to greater egos than mine) but I know two things hold true for corporate strategy at all levels. The more you know, the stronger your strategy will be. […]