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Using Contextual Signals With Mobile Users

              Mobile is an interesting beast. Users have a different experience for a variety of reasons. Not the least of which is the fact that you interact with mobile almost anywhere and definitely outside your home or work. Obviously that sets up a lot of opportunity if you can […]

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IT Engagement in Mobile Marketing

I recently attended a webinar from Gartner on Mobile Marketing and Data-Driven Marketing. Do look up the interesting statistics shared in the webinar. What stood out in the webinar is that, highest priority is given to Analytics, besides building the application itself. From my experience, lot of the Marketing / Advertising programs are outsourced to […]

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