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Wealth Management Firms Are Starting to Figure Out Mobile Apps

J.D. Power announced that three wealth management firms, Charles Schwab, Wells Fargo, and Edward Jones, received high customer satisfaction scores on their mobile apps relative to the rest of the brokerage industry. The success seems to come from each firm designing its app to fit the specific needs of its customer base – Charles Schwab’s […]

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Essential in the Airline Industry: Vision and Commitment

While the term “business transformation” has been floated around for decades, digital and the deployment of modern technology remain the cornerstone of today’s investment decisions. Customer expectations have changed greatly in recent years. Strong brands like Facebook, Amazon, Apple, Netflix, and Google, which investors often refer to as FAANG, have changed consumer behavior. Not only […]

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Cost-Cutting and Technology Investments in the Airline Industry

Cutting unnecessary costs and investing in technology (e.g., digital, planes) to support the business is a complex task, but certainly a requirement for long-term growth. Fuel costs – the number-one non-labor expense for airlines – can only be hedged to the degree the petroleum market allows and that is by and large outside the control […]

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Customer Satisfaction in the Airline Industry

Customer satisfaction is always top of mind for airlines. Unhappy or disengaged customers naturally mean fewer passengers and less revenue. It’s important that customers have an excellent experience every time they travel. On-time flights, good in-flight entertainment, more (and better) snacks, and more legroom might be the obvious contributors to a good experience and more […]

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Operational Performance and Reliability in the Airline Industry

Operational performance (or operational reliability) is about running an airline like a well-oiled machine. Pun intended. It’s about on-time performance and completion rates. It’s about reducing involuntary denied boardings and the rate of mishandled bags. It’s ensuring that continuous improvements and efficiencies are always in motion. A smoothly run airline enhances customer perception, satisfaction, and […]

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Key Strategic Initiatives in the Airline Industry

If you listen closely to industry executives, you’ll note that many of them typically hone in on several key strategic initiatives. Naturally, there’s a crossover between them, and each one can affect the other. Operational performance or operational reliability is one. Customer satisfaction, customer loyalty, or brand strength is another. Last but not least are […]

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[Guide] 2018 State of the Airline Industry

The airline industry is scrutinized by passengers and analysts alike, mostly for two reasons. One, many people take one or more flights a year and have personal experiences that leave lasting impressions. Two, the industry’s economic impact is unprecedented. According to the Federal Aviation Administration (FAA), “Aviation accounts for more than 5% of our [United […]

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Report: Digital Transformation Is Key To Boosting Customer Satisfaction

The American Customer Satisfaction Index (ACSI), which measures the satisfaction of consumers with the quality of products and services offered by companies across a variety of industries, released a report that suggests digital transformation is helping financial services companies increase customer satisfaction. The ACSI report, which is based on 17,861 customer surveys collected between October […]

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3 Ways to Master Mobile Apps with DevOps

Smartphones became a part of our collective consciousness a decade ago with the launch of Apple’s iPhone and the impact of the device continues transform entire industries. We now shop for homes, find our next date, and discover the newest restaurant around the corner right from our fingertips. The application market is also a noisy […]

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What Mobile Salesforce Solution is Right for You?

Take a quick trip down memory lane with me…the year is 2007 and you’re at your desk. You’re using your desktop computer to surf websites that were built with HTML tables and Flash, the user experience clunky and the styles an abomination in today’s standards. Your cell phone beside you; you don’t think twice about using it for anything […]

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Mobile Devices Behavior: Slack Me – I am Over Email!

It’s that time of the year again to reflect on how we did on last year’s New Year’s resolutions. One of my goals last year was to keep up on my email and maintain a clean inbox. I tried several methods to keep my new found motivation, such as only checking and responding to emails […]

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100+ Examples Of Digital Transformation In Financial Services

Similar to the way digital transformation means different things to different people, there are myriad types of projects and initiatives that fall under the concept of digital transformation, including: Implementing methods that enable changes to be made quickly on digital platforms, such as websites, mobile, social, and portals Developing websites and portals that are mobile-friendly […]

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How Digital Transformation Begins In Financial Services

Most digital transformation initiatives begin with customer journey mapping, a process that helps one fully understand the dynamics of the target customer and their behavior. Journey mapping connects the dots from a customer’s initial interaction with a brand, through their entire experience with that brand via multiple channels (e.g., website, mobile app, phone call, direct […]

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Why Digital Transformation Matters In Financial Services

In today’s digital age, consumers have evolved to become far more independent and self-sufficient. They expect access to information, services, and products to be quick, easy, useful, engaging, and even entertaining. Businesses that are not yet meeting these new expectations are falling behind the curve. But this particular curve is not just the trend of […]

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Digital Transformation In Financial Services Defined

While it means different things to different people, digital transformation is a movement. According to the research firm Altimeter, the definition of digital transformation boils down to this: “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” Digital transformation […]

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Introduction To Digital Transformation In Financial Services

We have become a digital society. We use mobile devices to guide us through rush hour traffic, to find a great new spot for lunch, to research recipes for dinner, to do our shopping, to track our exercise, to entertain, to connect with friends and family, and to wake us up the next morning to […]

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Citi, State Farm, T. Rowe, Visa, & Zurich: Apps For Noncustomers

A while back, I wrote a blog post that shared ways in which the financial services industry can leverage social tools to win over existing customers, cultivate new ones, and become more efficient in their business operations. One example was how Barclays created a new product called Barclaycard Ring, which gives cardmembers the opportunity to […]

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Announcing Appian Corporation Partner Alliance

Perficient is proud to announce a partnership with Appian Corporation, a leading provider of a modern application platform for Business Process Management (BPM) and case management solutions. Appian is a technology platform – grown from business process management – for building custom business applications. Based in Reston, VA, Appian enables organizations to easily build, use, change, […]

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How to Quickly Optimize the Salesforce1 App for Your Sales Team

I am marrying a man who happens to dislike the Salesforce1 mobile app. Over the past few days, it has been a big subject of debate as he tried to figure out ways to work around using it on his iPad mini, such as using Opera as his mobile browser which does not support Salesforce1. Being […]

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Innovation with Azure Machine Learning and Dynamics AX

On a call with Microsoft this morning, they referenced this public case study. I thought it was a really nice example of using a multitude of Azure services to innovate their business – Machine Learning, Mobile Services, IoT Hubs, and Dynamics AX. Check out the video below and the full description here – https://customers.microsoft.com/Pages/CustomerStory.aspx?recid=12792

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