Exploring what’s essential to consumers is a primary step to gaining, retaining, and cross-selling in the banking industry. However, millennial stereotypes regularly fool financial institutions, botching their marketing strategies with incorrect beliefs. Case in point: it turns out millennials enjoy physical branch visits just as much as Gen Xers and Baby Boomers. Nonetheless, most financial […]
Posts Tagged ‘millennials’
Marketing to Millennials in Automotive
According to the U.S. Department of Health & Human Services and the Pew Research Center, millennials are defined as those born between the years of 1981 and 1997. That would make those between the ages of 21 and 38 millennials (up to this point in 2019), for those of you looking around the office wondering […]
Wealth Management: An Industry at a Crossroads
The wealth management industry currently stands at a crossroads that is driving firms to adapt and update business models in order to succeed into the future. Future growth will come less from marketing and rainmakers, and more from your firm’s service model and the ways in which these services are delivered. You will have to […]
Hang Up on IVR and Switch to a Cognitive Virtual Agent
If your call center is still relying on an interactive voice response (IVR) system, then you may not be delivering the customer service your consumers expect (Millennials in particular). Customers are becoming more digitally connected than ever. And with this hyper-connectivity comes their demand for unprecedented levels of 24x7x365 customer service. Customers want to engage […]
How George Proposed to Jane & Why CIOs Should Care: 2 of 2
We are not too far away from that kind of scenario playing out for all of us every day. Maybe three to five years, if not sooner. This is coming and it WILL require a change in how organizations need to evolve to market, sell, deliver and support their customers As companies design their support […]
How George Proposed to Jane & Why CIOs Should Care: 2 of 2
We are not too far away from that kind of scenario playing out for all of us every day. Maybe three to five years, if not sooner. This is coming and it WILL require a change in how organizations need to evolve to market, sell, deliver and support their customers As companies design their support […]