Posts Tagged ‘microsoft-yahoo search partnership’

What PPCers Need to Know About the Bing/Yahoo Partnership Update

Back in 2010, Yahoo and Microsoft came together in a search partnership to essentially team up against their giant competitor Google. By partnering, search results on both websites would be run by the same system, Bing Ads. This was beneficial for PPC managers for many reasons. When the two accounts were separate, PPC managers had […]