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Posts Tagged ‘marketscape’

IBM Think: The AI Powered Marketing Landscape

Gerry Murray, Research Director at IDC, presented on the AI Powered Marketing Landscape in the cloud. He presented a “lay of the land” of AI-powered marketing providers in their first-ever MarketScape on Artificial Intelligence in Enterprise Marketing Clouds. Gerry focuses on the Marketing Technology Research practice.  He takes a use case approach which is great because […]