Posts Tagged ‘Marketplace strategy’

The Importance of PIM for Your B2B Marketplace Strategy

PIM, as most of you readers might know, stands for product information management system. It is not just an application, but also an enabler of a perfect opportunity to connect the dots between people, process, and technology within a commerce business. Years ago, we published a piece that highlighted how PIM is a backbone for […]

How Amazon Will Likely Influence Your B2B Marketplace Strategy

Amazon is one of the largest marketplaces that we as consumers have ever seen. With that, Amazon has primarily focused on a direct to consumer structure and caters more to end-user customers vs. the traditional B2B channel; that is, until a few years ago when the ecommerce titan really put some weight behind its B2B […]

Commerce Principal Quoted in ForresterNow Report

Doing business on B2B marketplaces has become increasingly popular for both buyers and sellers. B2B firms want to invest in effective methods to strategize and market products, serve new and existing customers through the digital purchasing experience and focus more on e-channels as means of significantly gaining business revenue. Mike Rabbior, Perficient’s Principal and Commerce […]