Posts Tagged ‘marketo essentials’

How Financial Services Companies Create Unique Buyer Experiences with Marketo Engage

Financial services companies are focusing more closely than ever on creating unique buyer experiences with the help of marketing automation platforms like Marketo Engage. The end result is these companies are delighting their buyers and driving more revenue. Today we’re going to look at a few ways financial services companies can create unique buyer experiences […]

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3 Ways Technology Companies Use Marketo Engage for Marketing-to-Sales Alignment

Marketing-to-sales alignment is critical for companies looking to increase revenue and shorten buying cycles. Bringing people, processes, and technology together is a large piece of the alignment puzzle. Today I’m going to talk about the technology piece, specifically marketing automation, and how technology companies are using Marketo Engage to help with team alignment.  Technology companies […]

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3 ABM Takeaways from 2019 Marketing Nation Live

As a marketer, I use account-based marketing (ABM) strategies to drive growth for our team at Perficient Digital. A few weeks ago I caught a great session on ABM at Marketo’s online summit, Marketing Nation Live, presented by Brian Glover, Head of Product Marketing, Marketo Engage Adobe. Glover outlined the current state of ABM and […]

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Marketing Leaders Get More ROI With Marketing Automation IQ for Marketo Engage

In a recent survey, 92% of marketing leaders stated that proving the impact of marketing campaigns is a growing priority. Marketers have the marketing automation tools needed and are now looking to get more ROI from the technology to reduce inefficiencies and prove marketing impact. Marketing Automation IQ for Marketo Engage Jump-Start Perficient Digital helps […]

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3 Ways Marketo Engage Helps Healthcare Providers Listen Closely to Patient Interests and Needs

Marketing automation platforms (MAP) like Marketo Engage help healthcare providers to listen closely to patient interests and needs. Here are three quick ways a MAP like Marketo Engage helps providers get closer to patients: Marketo Engage Enables Healthcare Providers to Analyze Patient Engagement Across Content Types This helps providers understand how patients prefer to consume […]

Understanding Channels in Marketo Engage

Proving success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Understanding Channels in Marketo Engage What is a channel? A channel is a type of marketing activity that delivers […]

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CS Group Drives 400% Increase in Qualified Leads With Improved Marketing-to-Sales Process

This is the fourth post in a four-part series sharing real stories of success in marketing automation. Construction Specialties Came to us With a Question “What if we could help marketing and sales engage easier with customers in the buying cycle?” An outdated sales model was preventing the marketing and sales teams from seeing what […]

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Should I Use Global or Local Forms in Marketo Engage

Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. This is a common question Marketo users ask when creating programs inside Marketo Engage. Today I am going to […]

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Cybersecurity Innovator Achieves 75% Improvement in Marketing Operations Efficiency

This is the third post in a four-part series sharing real stories of success in marketing automation. Cybersecurity Leader Bromium Came to us With a Question “What if we could deliver more success by transforming marketing operations and lead management?” Quite the question! Bromium had recently implemented Marketo Engage. Its email marketing programs were performing […]

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How to Append Data to a Field in Marketo

Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Appending data to a field in Marketo allows you to store historical data in a legacy field so that […]

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Marketo Announces Free One-Day Online Summit

Adobe’s Marketo team has announced a free one-day online summit for marketing automation experts this September.  Marketo Marketing Nation Live will be a five-hour online event on September 18, 2019. Attendees can expect 2 inspirational keynotes and 15 in-depth breakout sessions from Marketo experts and customers. The full schedule has not been released yet.  Should […]

Add a Lead or Contact to a Marketo Campaign In Salesforce

Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. With a few simple steps, you can enable sales reps to add a lead or contact to a Marketo […]

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