Posts Tagged ‘marketing’

Perficient colleagues have a truly unique, global working experience. Stretching across four continents and ten countries, with over 6,000 colleagues, collaboration is consistently top of mind throughout our everyday interactions. For our colleagues and organization to continue growing alongside one another, collaboration remains a core asset within our overall success. We want to tell the […]

My Grandfather was incredible at sales. His energy, insight, and personality ensured his client’s success. As a result, he was consistently a top seller and took home numerous sales awards throughout his career. But, like many sales professionals, patience was not a virtue. Business math and numbers did not interest him. Instead, his primary activity […]

We are excited to welcome Matt Kundtz to Perficient as the AWS Alliance Manager!   The Alliance Manager role is a leadership position focused on the stewardship of our AWS partnership. Matt joins our team with prior experience supporting the Microsoft ecosystem where he was an account manager and team lead. He is excited to […]

As a dynamic, purpose-driven organization, Perficient’s people are what make us a unique and formidable force. At the heart of our culture, we promise to challenge, champion, and celebrate our people. And today, we’re thrilled to announce that CRN®, a brand of The Channel Company, has named four Perficient colleagues – Liza Sisler, Lynn Brading, […]

Imagine you are sitting in a movie theater (or in this case, 2021 Adobe Summit). The lights drop, the green preview screen comes on, and the booming voice of Don LaFontaine comes over the loudspeaker: “In a world where Multi-Channel Marketing scales, Marketo Rules” This year’s Adobe Summit introduced us to such a world. In […]

Sitecore Content Hub includes the flexibility of several modules. Key among them are the DAM (or Digital Asset Management) module which I covered in a recent post and CMP (or Content Marketing Platform). These two modules are the pair that I consider table stakes when it comes to setting up Content Hub and I if […]

Episerver’s Personalization feature provides a way for content authors and marketers to provide personalized experiences on their website. Visitors can be assigned to groups through the use of special criteria, and marketers can deliver targeted content to users based on their visitor group. It’s a great feature that invites marketers and authors to deliver unique […]

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.” This is a tough one. Truly, your board of directors and your legal counsel are going […]

Welcome to the third and last blog in my blog series about my personal and professional development during my Perficient internship. The first blog in this series discussed a little about me and my internship goals while the second blog focused on how I achieved my first goal of improving my writing. This blog will […]

As a global company, 2020 has allowed us to collaborate with each other in new ways, fueling team spirit, connection, and community. Because of our colleagues’ dedication and commitment to one another, our clients, and our business, we are able to create an opportunity to pay it forward. During our “Make a December Difference” campaign, […]

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care have brought a further change in a concise period of time. At Modern Healthcare‘s recent Strategic Marketing Conference, Paul Griffiths joined Todd […]

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen […]