Posts Tagged ‘marketing technology’

The Third Thing to Know When Looking to Replatform

If you follow the customer experience or marketing technology market with any regularity, you’ll notice platform vendors are always releasing newer versions of their systems. Sometimes those releases are very incremental changes such as small updates or fixes. However, major new features and capabilities are sometimes put into the market that will shake up the […]

CNX15: CRM Strategies to Accelerate Pipeline Growth with Pardot

  The structure and relationship between traditional B2B marketing and sales has long been separate functions.  Sales feels marketing should deliver the best leads, and more of them.  While marketing has been focused on volume over quality.  It is not a novel concept to talk about marketing and sales evolving into a symbiotic relationship vs […]

CNX15: How Brands Use Digital Marketing to Acquire & Engage

Marketers by nature are tinkerers, always looking for ways to improve their effectiveness. That statement is supported by the use of numerous metrics, reports, dashboards and scorecards. So it comes as no surprise that we want to push the envelope and ensure that we cover the customer’s entire journey with timely personalized messaging.  So, how […]

Amplify 2015: Future of Engagement: How Smart Marketers Will Win

David Haucke from IBM and Scott Brinker from ION Interactive and chiefmartec.com presented the session “The Future of Engagement: How Smart Marketers Will Win in the Years to Come”. The idea of personalized 1 to 1 mark3ting is being realized by a few organizations.  David and Scott talked about how more organizations could take advantage of […]

5 Must-Have Features in a B2B Marketing Automation Platform

  In our Marketing Cloud blog series, we’ve discussed two of the five W’s (Why and the Who) of marketing technology. Today we’re going to answer the question: What capabilities do I need in a marketing cloud? In response to the evolving role of marketing, a growing trend in the industry has led to the […]

Understanding the Five W’s (and One H) of Marketing Clouds

  Marketing technology (martech) is all the rage right now in the enterprise software market. In a TechCrunch article last Friday, IDC estimated $32.4 billion in marketing technology spending by 2018, growing at a 12.4 percent CAGR. Before I go any further, it’s important to understand the difference between marketing technology and a true marketing […]