Posts Tagged ‘marketing management’

Adobe Summit: Keynote

I’m here with a variety of Perficient folks from our User Experience and Adobe practices.  Their message this year is: Digital has reinvented marketing. Summit helps marketers reinvent themselves. Join us and get the innovative strategies, expert insights, and hands-on experience you need to thrive in a world where everything is digital. Which isn’t bad […]

The Personalization Problem Web Sites Have

It’s official.  Most web sites that use an ad service of any kind have a personalization problem. It’s a serious one in this evolving world of consumer expectations.  It’s making some large ad companies a lot of money but at the expense of their customers who do ad buys and expect some sort of smart […]

IBM Connect: Helping CMO's Improve a Customer Digital Experience

One of the sessions at the business partner day was on how to help the digital experience.  It’s more oriented to the services side but had some nice nuggets.  Let me start with some stats                 Here’s the day in the life of a digital marker Launch a […]

IBM Connect: Helping CMO’s Improve a Customer Digital Experience

One of the sessions at the business partner day was on how to help the digital experience.  It’s more oriented to the services side but had some nice nuggets.  Let me start with some stats                 Here’s the day in the life of a digital marker Launch a […]