At IBM Think 2018, Ginni Rometty interviewed three different CEOs about what they are doing in this inflection point. They are: CEO and Chairman of Verizon President of the IBM – Maersk joint venture CEO Royal Bank of Canada Verizon: Lowell McAdam, Chairman and CEO of Verizon Question: Talk about this industry. Every day someone […]
Posts Tagged ‘maersk’
A Sky High View of Oracle Social
80% of customers purchase based on social and digital behavior. This impacts every part of the customer journey. It impacts learning, customer service and even advocacy. This changes the role of the CMO to be less about brand and more about relationships. So that also means that marketing has to think about product edcuation, sales, […]