In the Dreamforce session I blogged on How Smart Brands Use Digital Marketing, the presenter also highlighted a video from L’OREAL. The presenter highlighted that L’OREAL engages their users with the Makeup Genius mobile app in a truly innovative way. I found that video and have embedded it below for your viewing pleasure.
Posts Tagged ‘l’oreal’
#DF15: How Smart Brands Use Digital Marketing
At Dreamforce 2015, Joel Book (@joelbook), Principal, Marketing Insights – Salesforce Marketing Cloud, presented on how to use digital marketing to acquire, engage, and retain customers. The session abstract: Today’s consumers are hyper-connected, better informed, and more empowered than ever. And they expect brands to deliver personalized offers, information, and service at every stage of […]