Posts Tagged ‘location analytics’

Optimizing Analytics in Retail with Geospatial Data

Predictive analytics solutions have incorporated the fundamentals of location-based analytics for years, but these were typically cumbersome tools that were confined to small groups of specialists. ¬†With the abundance of location data generated from smart phones and connected devices, the potential of geospatial data has expanded dramatically, especially in the retail industry. At a basic […]