Implementing Experience Management solutions for global organizations involves particular challenges. The complexity of maintenance and cost of translating a large content repository increases several-fold when it must be reproduced across multiple regions and languages. Most organizations take one of two approaches to supporting multi-lingual content. Translate Everything Decentralized Translations To understand what’s […]
Meena Verma, Global Digital Marketing Manager at Alpha Assembly Solutions, gave a presentation on localization with Digital Marketing. She takes an approach of meeting your customers’ needs. The following are my notes from the session: Your translation strategy should include: Internationalization: ensure source content is ready for multiple languages Localization: cultural adaptation of a target language […]
When we talk about Site Clusters — as you hopefully read in Part 1 and Part 2 of this series — we’re referring to the localization strategy for translating a website from one localized language to many other localized languages. Let’s imagine you have a website which you want to distribute to all of North America.
In today’s retail, banking, government, education, automotive, insurance, defense and software industries, reaching the consumer and users has gone beyond regionalization and localization of the language of the website. Business and IT managers are under tremendous pressure to deliver content specific to the user without losing the brand value or conversion rate, and while continuing […]
The Rise product team has been hard at work on a number of new features that we will be showcasing at the Microsoft Ignite conference coming up September 26-30th in Atlanta, GA. I thought it would be fun to give you a sneak peak of some of these new features in the Rise Feature Showcase. In this […]