Posts Tagged ‘Lead Score’

Marketo Lead Scoring

Marketo Lead Scoring: Go Beyond Basic

Better Lead Scoring = Better Conversations Show me a sales team that has the spare time to decipher ambiguous MQLs worthy of attention, and I’ll show you a double rainbow. Can it happen? Yes. Does it happen often? Hardly. Insert: Adobe Marketo Engage lead scoring that goes beyond a basic configuration. When it comes to […]

Oracle Eloqua – Lead Scoring

Most people are familiar with lead scoring, but do you feel confident that you are maximizing it’s potential?  If you are using Eloqua, the ease of setting up lead scoring is phenomenal!  The key to success in Lead Scoring, is continual review, which is where the issues come into play.  In this short post, I […]