Posts Tagged ‘Lead Generation’

Cognitive Agents, Chatbots, VCA, Virtual Agents

Should Auto Dealers Use Chatbots On Their Websites?

The growth of chatbots in the auto industry is undeniable. They have flooded the industry and are being used in multiple ways. Some of the uses are positive and others are negative. One of the negative, and most controversial, ways these chatbots are being used is occurring at the dealership level. Almost every dealer has […]

Measuring

8 KPIs to Drive Your Digital Marketing Strategy in 2019

As more and more companies are going digital, the challenges of designing an effective digital strategy and measuring its success have also become more complex. The digital landscape is rapidly changing, so having a powerful digital strategy in place is of paramount importance for businesses. One of the most effective ways to accomplish this task […]

Marketing Automation is a Quantifiable Cycle

Marketing Automation (MA) is the effort to better manage [online] marketing channels. Mark Polly calls out a 2014 Frost & Sullivan Report to say MA will be a $1.9B industry by 2020. And Marisa Lather explains some ways to get your MA going the right way. Marketing Automation vs CRM The classic “purchase funnel” is a […]

Your 2018 Facebook Lead Generation Plan: 5 Tips for Better Leads

The first quarter of 2017 showed US digital ad spend is up 23 percent to $19.6 billion. And Facebook and Google are expected to pull in 63 percent of US digital ad spend in 2017. When it comes to Facebook advertising spend specifically, eMarketer reported that “2017 will be the first year when Facebook captures more than […]

Google Says No To Payday Loans

In an effort to protect consumers from “deceptive or harmful products,” Google will begin banning ads for payday loans and related products from its ad platform, as of July 13, 2016. According to the company’s U.K. blog, the ban is for loans in which the borrower is required to repay the full amount within 60 […]