As I returned home after my recent total hip replacement surgery, I saw it again: Our nation’s best health systems may deliver exceptional service at point of care, yet miss the mark at so many other healthcare journey touchpoints. For me, it was just an annoyance. To others, it can be a barrier to accessing […]
Posts Tagged ‘journey’
Dreamforce: New Journey Builder Features in Marketing Cloud
Salesforce Marketing Cloud has been a long-time player in marketing automation. Journey mapping is probably the number one feature requested by companies who want to implement 1:1 marketing based on data coming in from their various marketing assets. When a new customer registers a new product, what do you do? Most companies probably do nothing. […]