Posts Tagged ‘Journey Sciences’

Health Insurance Concept.

Implementing Personalization in Healthcare

Digital marketing has redefined segmentation in the age of mass media. With access to consumers’ online history, preferences, and behaviors, you can now better understand them and segment your marketing on an individual basis. Creating personalized experiences for individual patients and members may seem overwhelming, but it doesn’t have to be. We guide our clients […]

Medical Team Meeting

The Top 3 Challenges to Personalization in Healthcare

Personalization challenges often relate to data. Data drives the solutions needed to deliver personalized experiences, making your data practices and governance a critical piece of the puzzle. Unfortunately, more data doesn’t necessarily create more value. What’s more important than how much data you have is knowing when to leverage data (Gartner). Here are a few […]

Young Woman Working From Home

Kaizen Evolution of Your Healthcare Website

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]

Tara Becker and David Allen, Perficient healthcare experts

Healthcare PowerByte: Virtual Health – Creating Easy, Seamless, Loyalty-Building Experiences

The proliferation of virtual health is crowding an already-busy patient and member journey with new options. By smoothing and optimizing the growing array of digital touchpoints, you can truly differentiate your brand and forge better care experiences. Virtual health experiences stand to be a differentiator for healthcare organizations. After all, consumers prefer encounters where they […]

Virtual Health

The Journey to Seamless, Consistent Virtual Health Experiences [On-Demand Webinar]

The proliferation of virtual health is crowding an already-busy patient and member journey with new options. By smoothing and optimizing the growing array of digital touchpoints, you can truly differentiate your brand and forge better care experiences. In a recent webinar, healthcare technology and experience experts David Allen and Tara Becker discussed ways to seamlessly […]