For medical device organizations, consumer experience is more critical now than ever before. After all, consumers are flooded with an overwhelming amount of information on products and new technologies. Medical device firms that successfully cut through the noise are the leaders that build strong relationships and enable users to make informed decisions. Fortunately, there are […]
Posts Tagged ‘journey maps’
A Commerce Success Story: Empowering Patient Independence With an Enhanced User Experience
Consumers expect a better and more customized commerce experience, today, especially in healthcare and life sciences. Medical device organizations must work to understand and ease the customer journey to achieve an optimized experience and gain user trust. Caregivers and users of medical devices want a transparent purchasing experience that guides them to the information they […]
Activating Consumer Journey Maps Across Your Healthcare Organization
Chances are that your organization, wherever it sits in the healthcare ecosystem, has invested in a set of journey maps. These are tools, typically created as part of a marketing effort, that detail the journey your audiences take with your product or service. For example: How patients access care at your hospital How consumers discover […]